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Our Audiences
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Our audiences are visionaries, influencers and decision-makers who drive progress across industries and culture. Curious, connected and forward-leaning, they turn to the BBC for trusted insight that fuels their ideas, actions and impact.
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About our Audiences
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The BBC’s trusted global storytelling and rich content ecosystem attract audiences from across the globe
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Number
700.00
Unit
M+
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Monthly Global Cross Platform Reach
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125.00
Unit
M+
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Americas: Monthly Cross Platform Reach
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390.00
Unit
M+
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ASIA: Monthly Cross Platform Reach
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190.00
Unit
M+
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EMEA: Monthly Cross Platform Reach
Stat Sources
Source: Global Web Index Q2 2025 – Q1 2026 // Monthly Cross Platform Reach
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BBC Audiences are affluent & influential with a vast array of hobbies & personal interests
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Number
15.00
Unit
Trillion
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Total HH Income
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$
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148.00
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Index
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C-Suites
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48.00
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%
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Frequent International Travelers
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66.00
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%
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Sports Fans
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95.00
Unit
Trillon
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Total Liquid Assets
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$
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119.00
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Trillon
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Total Business Budgets
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$
Number
44.00
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%
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IT Decision Makers
Number
58.00
Unit
%
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Arts & Culture Enthusiasts
Stat Sources
Source: Ipsos Global Influentials Study H1 2026 // Total $ volumes held by monthly BBC Audiences
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Giving you direct access to the people driving transformative impact, worldwide.
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The Global Executive
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The Future Thinker
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Next-Generation Leaders
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IT Decision Makers
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The Cultural Explorer
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The Sports Strategist
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The Conscious Investor
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The Continual Learner
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Harness the power of STRATUM, made by BBC Studios to activate against premium personas
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STRATUM is BBC Studios’ advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy.
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High-definition audience segments built around topic affinities, engagement behaviours and seasonal intent signals
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Built using the BBC’s first-party data and BBC ID infrastructure, ensuring compliant and sustainable targeting
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Enables precise insight into engagement depth, dwell time and content interaction, helping brands understand the impact of their investment
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Delivers meaningful brand exposure within the world’s most trusted editorial environments
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