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STRATUM
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Made by BBC Studios.
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Advanced Audience Intelligence.
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Description
STRATUM, made by BBC Studios is our advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy. Backed by BBC Studios' unmatched global reach and enriched with deep behavioural, contextual insight and temporal signals, STRATUM, made by BBC Studios delivers a precise understanding of audience intent, engagement and mindset.
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How it Works
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Our comprehensive product combines contextual intelligence and rich first-party data, enabling brand partners to more accurately reach key audiences. To identify these audiences, we have built over 100 cohorts based on the following categories:
Topic Affinities
Consumption Behaviours
Temporal and Seasonal Moments
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Harness the power of STRATUM, made by BBC Studios
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By layering high-quality, first-party insight, we can identify, prioritise and reach our partners' most valuable audiences across the BBC’s content ecosystem, defining precise audience segments based on interests, behaviours and consumption patterns.
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High-definition audience segments built around topic affinities, engagement behaviours and seasonal intent signals
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Built using the BBC’s first-party data and BBC ID infrastructure, ensuring compliant and sustainable targeting
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Enables precise insight into engagement depth, dwell time and content interaction, helping brands understand the impact of their investment
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Delivers meaningful brand exposure within the world’s most trusted editorial environments
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Custom cohorts built around the topics our audiences pursue with intent
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Top affinities include:
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Business
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Luxury & Culture
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Sport
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Travel
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Food & Drink
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Tech & Innovation
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Education & Learning
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Wellbeing
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Learn more about our BBC Audiences
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BBC Audiences
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Our audiences are visionaries, influencers and decision-makers who drive progress across industries and culture. Curious, connected and forward-leaning, they turn to the BBC for trusted insight that fuels their ideas, actions and impact.
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