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Ad Formats Page Header
Title
Times Square
Description

Times Square

The Times Square is a large, full width format that can appear at the top of the Homepage (above the nav) or on Index and Article pages (below the nav), providing maximum visibility for instant awareness. Able to serve images and videos of up to 30 seconds, this format provides a premium ad experience that captures attention.

Image
Times Square ad format
Background Colour
Medium
Digital Ad Format Suite
Hero Suite
Platform Category
Digital Display
Ad Formats Detailed Info
Platform
BBC.com
Device
Desktop Web
Mobile Web
Tablet Web
Targeting
Audience
Brand Safety / Suitability
Contextual
Geo
Site Section
Deal Type
PG - if publisher managed
PG
Standard ROS
Takeover/Buyout
Ad Slot
Top Slot Only
Video
Yes
Frequency Capping
No
Responsive
Yes
Ad Formats Layout
Layout Title
Layout Option 1
Image
Times Square ad format
Asset List
Asset Name
x1 Video OR Image
Spec Info
Aspect Ratio: 16x9 | 1920x1080
File Type: MP4 (Video) or JPG/PNG (Image)
Length: Max 30s for Video
File Size: 4MB max for Video, Images and GIF

Please note: We do not accept pre-built HTML5 zip bundles for this format
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 Title
Spec Info
Max 100 characters
Asset Name
x1 CTA Text
Spec Info
Max 15 characters. If no CTA text is provided 'Learn More' will be used as default
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA
Asset Name
Colours
Spec Info
Please supply colours to use for background, text and CTA
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used​. Default font: ITC Avant Garde Gothic
Optional Description
Description

Select which layout option you’d like below and provide us with the corresponding assets.​

Background Colour
Light
Title
Want us to build this for you?
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description

Edge to edge, 450px deep

Spec title
Animation support
Spec Description

30 sec max

Spec title
Video support
Spec Description

30 sec max

Spec title
Frame rate
Spec Description

24 - 30 fps

Spec title
Audio
Spec Description

On/Off toggle button, user-initiated

Spec title
Serving options
Spec Description

1st party site served, custom in-house build or 3rd party

Spec title
Creative type
Spec Description

Image: GIF, JPEG, PNG
Video: MP4

Spec title
File size
Spec Description

1p Site served: 150KB max
3rd Party hosted : 200KB Initial, 500KB polite

Spec title
Position on page
Spec Description

Top

Spec title
Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor

Spec title
Platform support
Spec Description

Desktop, Tablet, Mobile

Spec title
Notes
Spec Description

Above navigation bar on BBC.com homepage
HTML5 format must be ZIP file with clickthrough URL embedded

Spec title
Execution Guidelines
Spec Description

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

Tag must be SSL/Secured only
3rd party vendor must be included here: