Ad Formats Page Header
Title
Headliner
Description
The Headliner is a full width format that can appear at the top of the page across the site, bringing immediate reach and impact to any brand campaign. Able to serve images and videos of up to 30 seconds, this format will ensure your campaign owns the moment with a dominant share of voice.
Image
Background Colour
Medium
Digital Ad Format Suite
Platform Category
Ad Formats Detailed Info
Platform
Device
Ad Slot
Video
Frequency Capping
Responsive
Ad Formats Layout
Layout Title
Layout Option 1
Image
Asset List
Asset Name
x1 Video OR Image
Spec Info
Aspect Ratio: 16x9 | 1920x1080, and 1x1 | 1080x1080
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 60MB max for Video, 4MB Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 60MB max for Video, 4MB Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 Header
Spec Info
Max 65 characters
Asset Name
x1 Sub-Header [Optional]
Spec Info
Max 35 characters
Asset Name
x1 CTA Text
Spec Info
Max 15 characters
If no CTA text is provided 'Learn More' will be used as default
If no CTA text is provided 'Learn More' will be used as default
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA
Asset Name
x1 Background Colour OR Image
Spec Info
Background Colour: Provide Hex Code
Background Image: Clean with no brand images (1900x250)
Please note: Text, CTA and logo will overlay Background images, so it should be clean and free of brand elements
Background Image: Clean with no brand images (1900x250)
Please note: Text, CTA and logo will overlay Background images, so it should be clean and free of brand elements
Asset Name
Colours
Spec Info
Please supply colours to use for the Background, Text and CTA
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic
Layout Title
Layout Option 2
Image
Asset List
Asset Name
x1 Video OR Image
Spec Info
Aspect Ratio: 16x9 | 1920x1080, and 1x1 | 1080x1080
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 60MB max for Video, 4MB Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 60MB max for Video, 4MB Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 Header
Spec Info
Max 65 characters
Asset Name
x1 Sub-Header [Optional]
Spec Info
Max 35 characters
Asset Name
x1 CTA Text
Spec Info
Max 15 characters
If no CTA text is provided 'Learn More' will be used as default
If no CTA text is provided 'Learn More' will be used as default
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA
Asset Name
x1 Background Colour OR Image
Spec Info
Background Colour: Provide Hex Code
Background Image: Clean with no brand images (1900x250)
Please note: Text, CTA and logo will overlay Background images, so it should be clean and free of brand elements
Background Image: Clean with no brand images (1900x250)
Please note: Text, CTA and logo will overlay Background images, so it should be clean and free of brand elements
Asset Name
Colours
Spec Info
Please supply colours to use for the Background, Text and CTA
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic
Layout Title
Layout Option 3
Image
Asset List
Asset Name
x1 Video OR Image
Spec Info
Aspect Ratio: 16x9 | 1920x1080, and 1x1 | 1080x1080
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 60MB max for Video, 4MB Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 60MB max for Video, 4MB Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 Header
Spec Info
Max 65 characters
Asset Name
x1 Sub-Header [Optional]
Spec Info
Max 35 characters
Asset Name
x1 CTA Text
Spec Info
Max 15 characters
If no CTA text is provided 'Learn More' will be used as default
If no CTA text is provided 'Learn More' will be used as default
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA
Asset Name
x1 Background Colour OR Image
Spec Info
Background Colour: Provide Hex Code
Background Image: Clean with no brand images (1900x250)
Please note: Text, CTA and logo will overlay Background images, so it should be clean and free of brand elements
Background Image: Clean with no brand images (1900x250)
Please note: Text, CTA and logo will overlay Background images, so it should be clean and free of brand elements
Asset Name
Colours
Spec Info
Please supply colours to use for the Background, Text and CTA
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic
Layout Title
Layout Option 4
Image
Asset List
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 Header
Spec Info
Max 65 characters
Asset Name
x1 Sub-Header [Optional]
Spec Info
Max 35 characters
Asset Name
x1 CTA Text
Spec Info
Max 15 characters
If no CTA text is provided 'Learn More' will be used as default
If no CTA text is provided 'Learn More' will be used as default
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA
Asset Name
x1 Background Colour OR Image
Spec Info
Background Colour: Provide Hex Code
Background Image: Clean with no brand images (1900x250)
Please note: Text, CTA and logo will overlay Background images, so it should be clean and free of brand elements
Background Image: Clean with no brand images (1900x250)
Please note: Text, CTA and logo will overlay Background images, so it should be clean and free of brand elements
Asset Name
Colours
Spec Info
Please supply colours to use for the Background, Text and CTA
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic
Optional Description
Description
Select which layout option you’d like below and provide us with the corresponding assets.
Background Colour
Light
Title
Want us to build this for you?
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description
Edge to Edge, 250px deep
Spec title
Animation support
Spec Description
30 sec max
Spec title
Video support
Spec Description
30 sec max
Spec title
Frame rate
Spec Description
24 - 30 fps
Spec title
Audio
Spec Description
On/Off toggle button, user-initiated
Spec title
Serving options
Spec Description
1st party site served, custom in-house build or 3rd party
Spec title
Creative type
Spec Description
Image: GIF, JPEG, PNG
Video: MP4
Spec title
File size
Spec Description
1st party site served: 150KB max
3rd party hosted: 200KB initial, 500KB polite
Spec title
Position on page
Spec Description
Top
Spec title
Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=54z445wc&dl=0
Spec Description
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor here:
Spec title
Platform support
Spec Description
Desktop
Spec title
Notes
Spec Description
N/A
Spec title
Execution Guidelines
Spec Description
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=54z445wc&dl=0
Spec Description
Tag must be SSL/Secured only
3rd party vendor must be included here: