Submitted by ContentEditor on
Ad Formats Page Header
Title
Image Scroller
Description

The Image Scroller is a dynamic ad format, designed for sustained exposure that can run across all pages of our site. Featuring an engaging parallax motion, the Image Scroller allows for more brand messaging to seamlessly be revealed as the user scrolls through our content. Available on desktop and tablet web on BBC.com.

Image
Image Scroller ad format
Background Colour
Medium
Digital Ad Format Suite
Presence Suite
Platform Category
Digital Display
Ad Formats Detailed Info
Platform
BBC.com
Device
Desktop Web
Tablet Web
Targeting
Audience
Brand Safety / Suitability
Contextual
Geo
Site Section
Deal Type
PG - if publisher managed
Standard ROS
Takeover/Buyout
Ad Slot
Mid Slots
Video
No
Frequency Capping
No
Responsive
No
Ad Formats Layout
Layout Title
Layout Option 1
Image
Image Scroller ad format
Asset List
Asset Name
x1 Image
Spec Info
Image Size: 1024x1024px
File Type: JPG or PNG
Image must be clean with no text, branding or logos.

Please note: We do not accept pre-built HTML5 zip bundles for this format
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 CTA [Optional]
Spec Info
Max 15 characters
Asset Name
x1 CTA Clickthrough [Optional]
Spec Info
Clickthrough URL for CTA
Asset Name
Font [Optional]
Spec Info
Option for client to use their own fonts if they supply as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic
Asset Name
Colours
Spec Info
Advertiser to supply colours for the Background, Text and CTA
Optional Description
Description

Select which layout option you’d like below and provide us with the corresponding assets.​

Background Colour
Light
Title
Want us to build this for you?
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description

1024x400 (viewport), 1024x1024 (full image)

Spec title
Animation support
Spec Description

N/A

Spec title
Video support
Spec Description

N/A

Spec title
Frame rate
Spec Description

N/A

Spec title
Audio
Spec Description

N/A

Spec title
Serving Options
Spec Description

1st party site served or custom in-house build

Spec title
Creative type
Spec Description

Image: JPEG, PNG

Spec title
File size
Spec Description

Background (Parallax) Image: 1024x1000px, PNG, JPG
Foreground Logo: 360x250px, PNG, JPG, transparent background

Spec title
Position on page
Spec Description

Mid

Spec title
Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor

Spec title
Platform support
Spec Description

Desktop, Tablet

Spec title
Execution Guidelines
Spec Description

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

Tag must be SSL/Secured only
3rd party vendor must be included here: