Submitted by ContentEditor on
Ad Formats Page Header
Title
Sponsorship
Description

Sponsorship logos appear at the top of our index pages, indicating where another party has contributed to the funding of editorial content (or its publication or broadcast) with a view to promoting their name, products, services, trademarks and/or activities.

Image
Sponsorship ad format
Background Colour
Medium
Digital Ad Format Suite
Presence Suite
Platform Category
Digital Display
Ad Formats Detailed Info
Platform
BBC App
BBC.com
Device
Desktop Web
Mobile App
Mobile Web
Tablet App
Tablet Web
Targeting
Geo
Site Section
Deal Type
Sponsorship
Ad Slot
Sponsorship Slot
Frequency Capping
Yes
Ad Formats Layout
Layout Title
Layout Option 1
Image
Sponsorship ad format
Asset List
Asset Name
x1 Logo
Spec Info
Aspect Ratio: 100x50
File type: JPG or PNG
Logo must be in white or black background
Optional Description
Description

Select which layout option you’d like below and provide us with the corresponding assets.

Background Colour
Light
Title
Want us to build this for you?
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description

100x50

Spec title
Animation support
Spec Description

N/A

Spec title
Video support
Spec Description

N/A

Spec title
Frame rate
Spec Description

N/A

Spec title
Audio
Spec Description

N/A

Spec title
Serving options
Spec Description

1st party site served

Spec title
Creative type
Spec Description

JPEG, PNG, GIF

Spec title
File size
Spec Description

1st party site served 100KB

Spec title
Position on page
Spec Description

Sponsored index pages

Spec title
Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=54z445wc&dl=0
Spec Description

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor here:

Spec title
Platform support
Spec Description

Desktop, Tablet, Mobile, App

Spec title
Notes
Spec Description

Logo must be supplied White and Black or Coloured if available

Spec title
Execution Guidelines
Spec Description

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=54z445wc&dl=0
Spec Description

Tag must be SSL/Secured only
3rd party vendor must be included here: