Ad Formats Page Header
Title
Carousel
Description
The Carousel offers brands a way of featuring multiple products, messages or visuals in a single unit. Viewers can swipe through different cards, letting brands tell a story, showcase a product collection or share different offers in one interactive experience - perfect for direct response, lead generation and e-commerce campaigns. Available to run on all page types across desktop & mobile web.
Image
Background Colour
Medium
Digital Ad Format Suite
Platform Category
Ad Formats Detailed Info
Ad Slot
Video
Frequency Capping
End Break
Ad Formats Layout
Layout Title
Layout Option 1
Description
Headline Carousel: showcase multiple products with concise, high-impact messaging in a single interactive ad. The Headline Carousel showcases up to 4 visuals in a single unit with a headline, short subheading and CTA on every card.
Image
Asset List
Asset Name
x4 Images
Spec Info
Aspect Ratio: 1x1 | 1080x1080
File type: JPG or PNG
All images must be clean, with no text, branding or logos.
Please note: We do not accept pre-built HTML5 zip bundles for this format
File type: JPG or PNG
All images must be clean, with no text, branding or logos.
Please note: We do not accept pre-built HTML5 zip bundles for this format
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x4 Titles
Spec Info
Max 35 characters per title. One title per panel
Asset Name
x4 Sub-Titles
Spec Info
Max 65 characters per sub-title. One sub-title per panel
Asset Name
x1 CTA Text
Spec Info
Max 15 characters. If no CTA text is provided, 'Learn More' will be used by default
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA
Asset Name
Colours
Spec Info
Please supply colours for background, text and CTA
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided, default template fonts will be used. Default font: ITC Avant Garde Gothic
Layout Title
Layout Option 2
Description
Storytelling Carousel: tell a richer story across multiple panels with longer-form, sequential messaging.
The Storytelling Carousel showcases up to 4 visuals in a single unit with a headline and up to 400 characters of copy per card. The CTA appears on the final card to encourage full narrative completion.
The Storytelling Carousel showcases up to 4 visuals in a single unit with a headline and up to 400 characters of copy per card. The CTA appears on the final card to encourage full narrative completion.
Image
Asset List
Asset Name
x4 Images
Spec Info
Aspect Ratio: 1x1 | 1080x1080
File type: JPG or PNG
All images must be clean, with no text, branding or logos.
Please note: We do not accept pre-built HTML5 zip bundles for this format
File type: JPG or PNG
All images must be clean, with no text, branding or logos.
Please note: We do not accept pre-built HTML5 zip bundles for this format
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x4 Titles
Spec Info
Max 35 characters per title. One title per panel
Asset Name
x4 Paragraphs
Spec Info
Max 400 characters per paragraph. One paragraph per panel
Asset Name
x1 CTA Text
Spec Info
Max 15 characters. If no CTA text is provided, 'Learn More' will be used by default
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA. CTA is only present on the fourth panel
Asset Name
Colours
Spec Info
Please supply colours for background, text and CTA
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided, default template fonts will be used. Default font: ITC Avant Garde Gothic
Optional Description
Description
Select which layout option you’d like below and provide us with the corresponding assets.
Background Colour
Light
Title
Want us to build this for you?
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description
Aspect Ratio: 1:1 - 1080x1080
Spec title
Animation support
Spec Description
N/A
Spec title
Video support
Spec Description
N/A
Spec title
Frame rate
Spec Description
N/A
Spec title
Audio
Spec Description
N/A
Spec title
Serving options
Spec Description
1st party site served, custom in-house build or 3rd party
Spec title
Creative type
Spec Description
JPEG, PNG
Spec title
File size
Spec Description
N/A
Spec title
Position on page
Spec Description
Side AND Mid
Spec title
Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=54z445wc&dl=0
Spec Description
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor here:
Spec title
Platform support
Spec Description
Desktop, Tablet, Mobile, App
Spec title
Notes
Spec Description
N/A
Spec title
Execution Guidelines
Spec Description
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=54z445wc&dl=0
Spec Description
Tag must be SSL/Secured only