Submitted by ContentEditor on
Ad Formats Page Header
Title
Wide Leaderboard
Description

Reach premium BBC audiences effectively and efficiently via the Standard Leaderboard Banner format. Available to run on all pages across desktop and tablet web.

Image
Wide Leaderboard ad format
Background Colour
Medium
Digital Ad Format Suite
Performance Suite
Platform Category
Digital Display
Ad Formats Detailed Info
Platform
BBC.com
Device
Desktop Web
Tablet Web
Targeting
Audience
Brand Safety / Suitability
Contextual
Geo
Site Section
Deal Type
OA
PD
PG
Standard ROS
Takeover/Buyout
Ad Slot
Top and Mid Slots
Video
Yes
Frequency Capping
No
Responsive
No
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description

970x90

Spec title
Animation support
Spec Description

30 sec max

Spec title
Video support
Spec Description

Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off toggle button video

Spec title
Frame rate
Spec Description

24 - 30 fps

Spec title
Audio
Spec Description

On/Off toggle button, user-initiated

Spec title
Serving options
Spec Description

1st party site served or 3rd party

Spec title
Creative type
Spec Description

1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML

Spec title
File size
Spec Description

1st party site served: 150KB max
3rd party hosted: 200KB Initial, 300KB polite

Spec title
Position on page
Spec Description

Top and Mid

Spec title
Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor

Spec title
Platform support
Spec Description

Desktop, Tablet

Spec title
Notes
Spec Description

HTML5 format must be ZIP file with clickthrough URL embedded

Spec title
Execution Guidelines
Spec Description

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

Tag must be SSL/Secured only
3rd party vendor must be included here: