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Ad Formats Page Header
Title
Branded Segment
Description

Bring your brand’s message to life with custom-branded podcast segments, expertly produced to align with one or more beloved BBC podcasts. These integrated segments are tailored to be contextually relevant and dynamically served into trusted BBC podcasts.​

Image
Microphone in recording studio
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Medium
Platform Category
Audio
Ad Formats Detailed Info
Platform
Audio
Device
Desktop Web
Mobile App
Mobile Web
Tablet App
Tablet Web
Ad Slot
Mid-Roll
Post-Roll
Ad Format
:60 –:120s custom branded segments within a single or multiple BBC O&O podcasts
Optional Description
Description

The 1-2 minute segments offer an immersive way to engage listeners through interviews, storytelling, or explorations of topics that are customised to align seamlessly within the podcasts your target audiences are already engaging with.

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Light
Ad Formats Technical Specifications
Spec title
Market Availability
Spec Description

All markets except UK

Spec title
Device Availability
Spec Description

Desktop, Tablet & Mobile

Spec title
Acceptable ad formats
Spec Description

Audio File - MP3, VAST 3.0 & 4.0

Spec title
BBC approved third party vendors​
Spec Hyperlink Text
Approved Audio 3rd party vendor list
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=421imzn4&dl=0
Spec Description

Two-week testing period
Discrepancy between third party ad server must be below 10% for approval

Spec title
Third party ad serving creatives​
Spec Hyperlink Text
Approved Audio 3rd party vendor list
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=421imzn4&dl=0
Spec title
Third party tracking​
Spec Description

3rd party impressions tracking is permitted, see vendor list above

Spec title
Custom ad creation requirements​
Spec Description

For Audio Creation:​

  • Script​

  • Desired Voice [in voice of BBC, specific accent]​

  • More guidance available on request

Spec title
Attribution guidelines​
Spec Hyperlink Text
Magellan details can be found here
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/1et0o40mu2wdkjahgsywz/Magellan-AI-Attribution-Airchecks.pptx?rlkey=66t80b13uji34fbhdiqzlsebj&st=fii9z25e&dl=0
Spec title
Audio file guidelines​
Spec Description

To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz

Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)

Creatives longer than 60 seconds require additional BBC approval

Spec title
VAST tag guidelines​
Spec Description

VAST 3.0 and 4.0 accepted

Spec title
Ad submission deadline
Spec Description

Five working days before campaign launch