Submitted by ContentEditor on
Ad Formats Page Header
Title
Adjacency
Description

Video creative featuring broadcast quality video and audio/voiceover, placed in commercial airtime. Certain categories require additional approval.​

  • Boost trust, brand perception and purchase intent by placing your brand adjacent to a wide variety of premium & relevant BBC News content ​

  • Creative can be supplied by advertiser or by BBC StoryWorks

Image
BBC newsroom
Background Colour
Medium
Platform Category
Video
Ad Formats Detailed Info
Platform
Linear
Device
TV
Ad Format
Any duration between 5-180 seconds, must be multiple of 5​
Ad Placement
Adjacent to programmes or modules, first position in break. Can be sold as a tandem with vignette or commercial​
Ad Formats Technical Specifications
Spec title
Creative delivery
Spec Hyperlink Text
See guidance on creative delivery here
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/tsgl6o76qo5doiqp65pn1/BBC-News-Linear-Copy-Delivery-Guidelines.docx?rlkey=7vzbs0ilm8z1824xiql2uz225&st=saqyzyb4&dl=0
Spec title
Technical Specs
Spec Hyperlink Text
See detailed technical specs here
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/9nno4leg3k3ovpzgfmzur/BBC-News-Linear-Copy-Technical-Specifications.pdf?rlkey=c57ebv7bm2jo0i0ecwu0crrym&st=0sxuj9q3&dl=0