Linear - Vignette

Ad Formats Page Header

Description

Partner with the BBC’s high quality production & branded content teams to create episodic vignettes, placed in commercial airtime. Publisher-supplied creative featuring broadcast quality video and audio/voiceover. Includes publisher sting and optional sponsor credit. Requires approval from editorial commissioning teams. If a billboard is present, this element needs BBC Advertising Standards Guardian (ASG) approval.

Ad Formats Detailed Info

Platform

Linear

Device

TV

Ad Format

60 or 120 seconds

Ad Placement

Run of network or daypart. Can be sold as a tandem with adjacency or commercial

Ad Formats Technical Specifications

Spec title

Creative delivery

Spec Hyperlink Text

See guidance on creative delivery here

Spec Hyperlink Link

https://www.dropbox.com/scl/fi/tsgl6o76qo5doiqp65pn1/TEXT-FOR-WEBSITE-Peach-Aug-2022-v2.docx?rlkey=7vzbs0ilm8z1824xiql2uz225&st=8qbu72js&dl=0

Spec title

Technical Specs

Spec Hyperlink Text

See detailed technical specs here

Spec Hyperlink Link

https://www.dropbox.com/scl/fi/9nno4leg3k3ovpzgfmzur/CAPE.IO-UK_roi-tech-specs-bbc-NEWS.pdf?rlkey=c57ebv7bm2jo0i0ecwu0crrym&st=xaysdohe&dl=0