YouTube Living Room CTV
Long ad format that cannot be skipped and is only available on CTV inventory. A 30-second, non-skippable video ad that serves exclusively on videos 8 minutes or longer and only on connected TV devices.
A high-impact, full screen video unit native to the streaming experience
Connect with engaged, big-screen audiences in premium environments
Maximise audience attention
Reinforce brand awareness
Global
CTV
Recommended video spec: 1080p full HD - 1920x1080
Client's YouTube Video URL
VAST 2.0 tag for non-skippable / 3.0 for skippable
VPAID is not allowed on YouTube
MP4, MOV
Aspect Ratios: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)
3rd party vendor must be on BBC's approved vendor list
VAST 2.0 for non-skippable
Resolution: 1280 x 720px
Aspect ratio: 16:9
Format: .JPG, .GIF or .PNG
File size: <2MB for videos; <10MB for podcasts
Dimensions: 300 x 60
Format: .JPG, .GIF or .PNG
File size: 150KB max
Non-skippable (480x360):
Ads can be maximum of 20-seconds in EMEA
15-seconds everywhere else
Non-skippable ads for CTV ‘Living Room’ can’t exceed 31 seconds
≤256 GB
Sound should play automatically
5 working days
YouTube Companion Banner
Display ad format that appears alongside video formats. Companion Banners appear alongside Skippable, Non-Skippable and Bumper video ad formats.
Global
Desktop, Mobile, Tablet
Recommended video spec: 1080p full HD - 1920x1080
Client's YouTube Video URL
VAST 2.0 tag for non-skippable / 3.0 for skippable
VPAID is not allowed on YouTube
MP4, MOV
Aspect Ratios: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)
3rd party vendor must be on BBC's approved vendor list
VAST 2.0 for non-skippable / 3.0 for skippable
Resolution: 1280 x 720px
Aspect ratio: 16:9
Format: .JPG, .GIF or .PNG
File size: <2MB for videos; <10MB for podcasts
Dimensions: 300 x 60
Format: .JPG, .GIF or .PNG
File size: 150KB max
Non-skippable (480x360):
Ads can be maximum of 20-seconds in EMEA
15-seconds everywhere else
Non-skippable ads for CTV ‘Living Room’ can’t exceed 31 seconds
Skippable (480x361):
Ads can be 12-seconds (min) to 6-minutes (max)
≤256 GB
Sound should play automatically
5 working days
YouTube Bumpers
Short video ad format. Bumper video ads are mobile-first, 6-second, in-stream units designed to drive awareness and reach.
Available on 100% of monetisable impressions
Achieves high viewability and completion rates
Has been proven to deliver 90% success in driving ad recall, according to a global survey of 500 bumper ads
A user-friendly format
Global
Desktop, Mobile, Tablet, CTV
Recommended video spec: 1080p full HD - 1920x1080
Client's YouTube Video URL
VAST 2.0 tag for non-skippable / 3.0 for skippable
VPAID is not allowed on YouTube
MP4, MOV
Aspect Ratios: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)
3rd party vendor must be on BBC's approved vendor list
VAST 2.0 for non-skippable / 3.0 for skippable
Resolution: 1280 x 720px
Aspect ratio: 16:9
Format: .JPG, .GIF or .PNG
File size: <2MB for videos; <10MB for podcasts
Dimensions: 300 x 60
Format: .JPG, .GIF or .PNG
File size: 150KB max
Non-skippable (480x360):
Ads can be maximum of 20-seconds in EMEA
15-seconds everywhere else
Non-skippable ads for CTV ‘Living Room’ can’t exceed 31 seconds
Skippable (480x361):
Ads can be 12-seconds (min) to 6-minutes (max)
≤256 GB
Sound should play automatically
5 working days
YouTube Skippable
Short ad format that can be skipped. Skippable video ads play before or during a YouTube video for 5 seconds, at which point the 'Skip Ad' button appears.
Maximise reach (some users may only be served skippable ads)
Suitable for brand storytelling, ads can run for up to six minutes
Users prefer to have the choice to skip ads
Global
Desktop, Mobile, Tablet, CTV
Recommended video spec: 1080p full HD - 1920x1080
Client's YouTube Video URL
VAST 2.0 tag for non-skippable / 3.0 for skippable
VPAID is not allowed on YouTube
MP4, MOV
Aspect Ratios: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)
3rd party vendor must be on BBC's approved vendor list
VAST 2.0 for non-skippable / 3.0 for skippable
Resolution: 1280 x 720px
Aspect ratio: 16:9
Format: .JPG, .GIF or .PNG
File size: <2MB for videos; <10MB for podcasts
Dimensions: 300 x 60
Format: .JPG, .GIF or .PNG
File size: 150KB max
Skippable (480x361):
Ads can be 12-seconds (min) to 6-minutes (max)
≤256 GB
Sound should play automatically
5 working days
YouTube Non-Skippable
Short ad format that cannot be skipped. Non-skippable video ads enable advertisers to grab their users' attention before, during or after watching a video of choice.
Maximise views with high completion rates, efficient cost-per-view
Reach engaged users
High viewability
Global
Desktop, Mobile, Tablet, CTV
Recommended video spec: 1080p full HD - 1920x1080
Client's YouTube Video URL
VAST 2.0 tag for non-skippable / 3.0 for skippable
VPAID is not allowed on YouTube
MP4, MOV
Aspect Ratios: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)
3rd party vendor must be on BBC's approved vendor list
VAST 2.0 for non-skippable / 3.0 for skippable
Resolution: 1280 x 720px
Aspect ratio: 16:9
Format: .JPG, .GIF or .PNG
File size: <2MB for videos; <10MB for podcasts
Dimensions: 300 x 60
Format: .JPG, .GIF or .PNG
File size: 150KB max
Non-skippable (480x360):
Ads can be maximum of 20-seconds in EMEA
15-seconds everywhere else
Non-skippable ads for CTV ‘Living Room’ can’t exceed 31 seconds
≤256 GB
Sound should play automatically
5 working days
BBC News Out of Home
Video creative featuring broadcast quality video and audio/voiceover. Placed in commercial airtime across BBC News - one of the most widely distributed news channels in aviation and the maritime industry.
Available on 360+ cruise ships globally
Available on nearly 500 aircraft globally
BBC HD Out of Home
Video creative featuring broadcast quality video and audio/voiceover. Placed in commercial airtime across BBC HD - a multi-genre entertainment channel created specifically for the maritime industry.
Available on nearly 300 cruise ships globally
Accessible in cabins, onboard sports bars and mega screens
BBC Studios FAST
BBC Studios offers 24/7 curated content across comedy, sci-fi, travel, crime, documentaries, and award-winning entertainment. It’s leveraging its iconic library of programming to meet growing demand for premium, ad-supported viewing, delivering the right stories to the right audiences, anywhere.
Extend reach to new audiences and platforms at scale – 100M+ hours viewed in 2024/25
Ads appear alongside premium content spanning a range of popular genres & titles
Ideal for brand building and awareness among streaming-first audiences
Target ads to relevant, brand-safe content
VAST 2.0 required for CTV, Web and App
H.264 (MP4) assets must be included in the VAST tag and we only accept one VAST tag per creative length. A minimum of three different bit rates required. Recommended bit rates are below
8-30 Mbps
500, 1,200 or 3,000 kbps
H.264 (MP4)
Peak audio range between -12db and -24db Stereo
44.1 - 48 kHz sampling rate AAC-LC
16x9
1920x1080, 1280x720, 854x480 and 640x360
Monitoring tags ONLY
Blocking tags are not accepted
The following 3P vendors are accepted on BBC News FAST: DoubleClick (DCM), Innovid, Sizmek, Flash Talking, DoubleVerify, Extreme Reach
Skippable ads NOT accepted. Do not include .3GPP file format. A max of (1) VAST wrapper redirects. We do not accept tags by platform/device. iSport & videoAmp ARE accepted pixels, will only run on digital. All tags must be SSL compliant (HTTP). Third party tags must be able to serve via SSL (HTTP://S). All subsequent calls to third parties after the initial ad request must also use SSL.
BBC News FAST
The BBC News FAST channel expands our best-in-class journalism to a brand-new audience and platform. As one of the only global news channels offering a live feed on multiple connected TV platforms, BBC News serves an affluent, globally-minded audience who turn to us as the #1 trusted news brand in the US.
Extend reach to new audiences and platforms
Ads appear alongside best-in-class journalism
Ideal for brand building and awareness among streaming-first audiences
Target ads to relevant audience cohorts
VAST 2.0 required for CTV, Web and App
H.264 (MP4) assets must be included in the VAST tag and we only accept one VAST tag per creative length. A minimum of three different bit rates required. Recommended bit rates are below
8-30 Mbps
500, 1,200 or 3,000 kbps
H.264 (MP4)
Peak audio range between -12db and -24db Stereo
44.1 - 48 kHz sampling rate AAC-LC
16x9
1920x1080, 1280x720, 854x480 and 640x360
Monitoring tags ONLY
Blocking tags are not accepted
The following 3P vendors are accepted on BBC News FAST: DoubleClick (DCM), Innovid, Sizmek, Flash Talking, DoubleVerify, Extreme Reach
Skippable ads NOT accepted. Do not include .3GPP file format. A max of (1) VAST wrapper redirects. We do not accept tags by platform/device. iSport & videoAmp ARE accepted pixels, will only run on digital. All tags must be SSL compliant (HTTP). Third party tags must be able to serve via SSL (HTTP://S). All subsequent calls to third parties after the initial ad request must also use SSL.
Linear - Promotion
Publisher-supplied creative featuring broadcast quality video and audio/voiceover. Includes programme specific end board to promote upcoming broadcast. Requires approval from editorial commissioning teams. Can include advertiser logo and ‘in association with’ messaging on end board.
Promotes upcoming broadcast and drives audience retention
Associates advertiser directly with editorial content
