Submitted by ContentEditor on
Ad Formats Page Header
Title
Custom Audio Ads
Description

Elevate your brand with a custom audio ad crafted by the award-winning team at BBC StoryWorks. This :15 - :60s spot dynamically served in select BBC podcasts offers a unique opportunity to tell your story through world-class production, delivering a compelling message that resonates with an engaged, global audience.​

Image
Woman listening to podcast
Background Colour
Medium
Platform Category
Audio
Ad Formats Detailed Info
Platform
Audio
Device
Desktop Web
Mobile App
Mobile Web
Tablet App
Tablet Web
Ad Slot
Mid-Roll
Post-Roll
Pre-Roll
Ad Format
:15 - :60s custom ads
Ad Formats Technical Specifications
Spec title
Market Availability
Spec Description

All markets except UK​

Spec title
Device Availability
Spec Description

Desktop, Tablet & Mobile​

Spec title
Acceptable ad formats
Spec Description

Audio File – MP3, VAST 3.0 & 4.0​

Spec title
BBC approved third party vendors​
Spec Hyperlink Text
Approved Audio 3rd party vendor list
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=rl9cuwr4&dl=0
Spec Description

Two-week testing period​
Discrepancy between third party ad server must be below 10% for approval

Spec title
Third party ad serving creatives​
Spec Hyperlink Text
Approved Audio 3rd party vendor list
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=rl9cuwr4&dl=0
Spec title
Third party tracking​
Spec Description

3rd party impressions tracking is permitted, see vendor list above​

Spec title
Custom ad creation requirements​
Spec Description

For Audio Creation:​

  • Script​

  • Desired Voice [in voice of BBC, specific accent]​

  • More guidance available on request

Spec title
Attribution guidelines​
Spec Hyperlink Text
Magellan details can be found here
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/1et0o40mu2wdkjahgsywz/Magellan-AI-Attribution-Airchecks.pptx?rlkey=66t80b13uji34fbhdiqzlsebj&st=1dp6bhuw&dl=0
Spec title
Audio file guidelines​
Spec Description

To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz​

Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)​

Creatives longer than 60 seconds require additional BBC approval

Spec title
VAST tag guidelines​
Spec Description

VAST 3.0 and 4.0 accepted​

Spec title
Ad submission deadline
Spec Description

Five working days before campaign launch​