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Ad Formats Page Header
Title
Custom Podcasts
Description

Partner with BBC StoryWorks to create a bespoke audio series that positions your brand at the heart of engaging storytelling. Collaborating closely with your team, BBC StoryWorks will craft a unique, high-quality series hosted on BBC.com and distributed across all major podcast platforms.

Image
BBC Storyworks custom podcast
Background Colour
Medium
Platform Category
Audio
Ad Formats Detailed Info
Platform
Audio
Device
Desktop Web
Mobile App
Mobile Web
Tablet App
Tablet Web
Ad Format
On-going multi-episode series ​
Ad Formats Technical Specifications
Spec title
Market Availability
Spec Description

All markets except UK​

Spec title
Device Availability
Spec Description

Desktop, Tablet & Mobile​

Spec title
Acceptable ad formats
Spec Description

Audio File – MP3, VAST 3.0 & 4.0​

Spec title
BBC approved third party vendors​
Spec Hyperlink Text
Approved Audio 3rd party vendor list
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=2npqoy1x&dl=0
Spec Description

Two-week testing period​
Discrepancy between third party ad server must be below 10% for approval

Spec title
Third party ad serving creatives​
Spec Hyperlink Text
Approved Audio 3rd party vendor list
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=2npqoy1x&dl=0
Spec title
Third party tracking​
Spec Description

3rd party impressions tracking is permitted, see vendor list above​

Spec title
Custom ad creation requirements​
Spec Description

For Audio Creation:​

  • Script​

  • Desired Voice [in voice of BBC, specific accent]​

  • More guidance available on request

Spec title
Attribution guidelines​
Spec Hyperlink Text
Magellan details can be found here​
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/1et0o40mu2wdkjahgsywz/Magellan-AI-Attribution-Airchecks.pptx?rlkey=66t80b13uji34fbhdiqzlsebj&st=fii9z25e&dl=0
Spec title
Audio file guidelines​
Spec Description

To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz​

Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)​

Creatives longer than 60 seconds require additional BBC approval​

Spec title
VAST tag guidelines​
Spec Description

VAST 3.0 and 4.0 accepted​

Spec title
Ad submission deadline
Spec Description

Five working days before campaign launch​