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Ad Formats Page Header
Title
Half Page (HPU)
Description

Reach premium BBC audiences effectively and efficiently via the Standard Half Page format. With a variety of layout options, it’s a large format that can serve from any placement across our entire site. Available on desktop, tablet & mobile web and tablet & mobile app. 

Image
HPU ad format
Background Colour
Medium
Digital Ad Format Suite
Performance Suite
Platform Category
Digital Display
Ad Formats Detailed Info
Platform
BBC App
BBC Earth
BBC Sport
BBC.com
Doctor Who
Top Gear
World Services Sites
Device
Desktop Web
Mobile App
Mobile Web
Tablet App
Tablet Web
Targeting
Audience
Brand Safety / Suitability
Contextual
Geo
Site Section
Deal Type
OA
PD
PG
Standard ROS
Takeover/Buyout
Ad Slot
Side Slots
Video
Yes
Frequency Capping
No
Responsive
No
Ad Formats Layout
Layout Title
Layout Option 1
Description
Full Bleed 9x16
Image
HPU ad format
Asset List
Asset Name
x1 Video OR Image
Spec Info
Aspect Ratio: 9x16 | 1080x1920
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 CTA Text
Spec Info
Max 15 characters. If no CTA text is provided 'Learn More' will be used as default'
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA
Asset Name
x1 Title [Optional]
Spec Info
Max 35 characters
Asset Name
Colours
Spec Info
Please supply colours to use for CTA button, CTA text and background
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic
Asset Name
Additional Notes
Spec Info
Multiple options available for positioning of messaging
Layout Title
Layout Option 2
Description
Half Bleed 9x16
Image
HPU ad format
Asset List
Asset Name
x1 Video OR Image
Spec Info
Aspect Ratio: 9x16 | 1080x1920
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 CTA Text
Spec Info
Max 15 characters. If no CTA text is provided 'Learn More' will be used as default
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA
Asset Name
Colours
Spec Info
Please supply colours to use for CTA button, CTA text and background
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic
Layout Title
Layout Option 3
Description
Half Bleed 1x1
Image
HPU ad format
Asset List
Asset Name
x1 Video OR Image
Spec Info
Aspect Ratio: 1x1 | 1080x1080
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 CTA Text
Spec Info
Max 15 characters. If no CTA text is provided 'Learn More' will be used as default
Asset Name
x1 CTA Clickthrough
Spec Info
Clickthrough URL for CTA
Asset Name
x1 Title
Spec Info
Max 35 characters
Asset Name
Colours
Spec Info
Please supply colours to use for title, CTA button, CTA text and background
Asset Name
Font
Spec Info
Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic
Optional Description
Description

Select which layout option you’d like below and provide us with the corresponding assets.​

Background Colour
Medium
Title
Want us to build this for you?
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description

300x600

Spec title
Animation support
Spec Description

30 sec max

Spec title
Video support
Spec Description

Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off toggle button video

Spec title
Frame rate
Spec Description

24 - 30 fps

Spec title
Audio
Spec Description

On/Off toggle button, user-initiated

Spec title
Serving options
Spec Description

1st party site served, custom in-house build or 3rd party

Spec title
Creative type
Spec Description

1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML

Spec title
File size
Spec Description

1st party site served: 150KB max
3rd party hosted: 200KB initial, 300KB polite

Spec title
Position on page
Spec Description

Side AND Mid (Mobile)

Spec title
Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=54z445wc&dl=0
Spec Description

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor here:

Spec title
Platform support
Spec Description

Desktop, Tablet, Mobile, App

Spec title
Notes
Spec Description

HTML5 format must be ZIP file with clickthrough URL embedded

Spec title
Execution Guidelines
Spec Description

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/2jt9e7sk63xauz55zrxud/BBC-Studios_-Preferred-Ad-Tech-Suppliers_2026.pptx?rlkey=qpej1k3b5j52oij2hm1lmfjp0&st=54z445wc&dl=0
Spec Description

Tag must be SSL/Secured only
3rd party vendor must be included here: