Submitted by ContentEditor on
Ad Formats Page Header
Title
Headliner
Description

The Headliner is a full width format that can appear at the top of the page across the site, bringing immediate reach and impact to any brand campaign. Able to serve images and videos of up to 30 seconds, this format will ensure your campaign owns the moment with a dominant share of voice.

Image
Headliner ad format
Background Colour
Medium
Digital Ad Format Suite
Hero Suite
Platform Category
Digital Display
Ad Formats Detailed Info
Platform
BBC.com
Device
Desktop Web
Targeting
Audience
Brand Safety / Suitability
Contextual
Geo
Site Section
Deal Type
PG - if publisher managed
Standard ROS
Takeover/Buyout
Ad Slot
Top Slot Only
Video
Yes
Frequency Capping
No
Responsive
Yes
Optional Description
Description

Layout options for in-house builds coming soon.

Background Colour
Light
Title
Coming soon
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description

Edge to edge, 250px deep

Spec title
Animation support
Spec Description

30 sec max

Spec title
Video support
Spec Description

30 sec max

Spec title
Frame rate
Spec Description

24 - 30 fps

Spec title
Audio
Spec Description

On/Off toggle button, user-initiated

Spec title
Serving options
Spec Description

1st party site served, custom in-house build or 3rd party

Spec title
Creative type
Spec Description

Image: GIF, JPEG, PNG
Video: MP4

Spec title
File size
Spec Description

1p Site served: 150KB max
3rd Party hosted : 200KB Initial, 500KB polite

Spec title
Position on page
Spec Description

Top

Spec title
Optional tracking
Spec Hyperlink Text
View BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor

Spec title
Platform support
Spec Description

Desktop

Spec title
Notes
Spec Description

HTML5 format must be ZIP file with clickthrough URL embedded

Spec title
Execution Guidelines
Spec Description

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

Tag must be SSL/Secured only
3rd party vendor must be included here: