The Headliner Expanded is our largest format that can appear at the top of the page across the site. Starting as a Headliner, it features a user-initiated capability to expand to double the height, pushing content down to reveal further brand messaging. Able to serve images and videos of up to 30 seconds, this format will help you achieve maximum brand awareness for those key calendar moments.
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
File Type: MP4 (Video)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
If video is being used for the unexpanded state, this needs to be the same video for the expanded state
Select which layout option you’d like below and provide us with the corresponding assets.
Edge to edge, 250px deep. Expand to 450px deep
30 sec max
24 - 30 fps
On/Off toggle button, user-initiated
1st party site served, custom in-house build or 3rd party
Image: GIF, JPEG, PNG
Video: MP4
1p Site served: 150KB max
3rd Party hosted : 200KB Initial, 500KB polite
Top
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet, Mobile
HTML5 format must be ZIP file with clickthrough URL embedded
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
User click-to-expand DOWN (pushes down site content): to 500px
User click-to-collapse
Full canvas size (collapsed): 2160x500
Safe zone (collapsed): 1972x500 (centered in canvas)
Full canvas size (expanded): 2160x1000
Safe zone (expanded): 1972x1000 (centered in canvas)
Allowed: 15 sec recommended
User click to play, sound on mute
Must implement Play/Pause, Audio On/Off toggle button
Video Max File size: 4MB
Frame rate: 24fps recommended
Tag must be SSL/Secured only
3rd party vendor must be included here: