Interscroller | ad sales

Ad Formats Page Header

Description

The Interscroller is an almost full screen mobile format, that serves throughout our content on all pages. Perfect for staying seen and present by users on the go, it features a parallax scroll effect increasing brand exposure as users scroll. Available on mobile web only on BBC.com.

Ad Formats Detailed Info

Platform

BBC.com

Device

Mobile Web

Targeting

Audience

Brand Safety / Suitability

Contextual

Geo

Site Section

Deal Type

PG - if publisher managed

Ad Slot

Video

Frequency Capping

Responsive

Ad Formats Layout

Layout Title

Layout Option 1

Description

Half Bleed

Image

Asset List

Asset Name

x1 Video OR Image

Spec Info

Aspect Ratio: 1x1 or 4x5
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF

Please note: We do not accept pre-built client HTML5 zip bundles for this format

Asset Name

x1 Logo

Spec Info

Transparent PNG

Asset Name

x1 Title

Spec Info

Max 35 characters

Asset Name

x1 CTA Text

Spec Info

Max 15 characters. If no CTA text is provided 'Learn More' will be used as default

Asset Name

x1 CTA Clickthrough

Spec Info

Clickthrough URL for CTA

Asset Name

Colours

Spec Info

Please supply colours to use for the background, text and CTA

Asset Name

Font

Spec Info

Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic

Layout Title

Layout Option 2

Description

Full Bleed

Image

Asset List

Asset Name

x1 Video OR Image

Spec Info

Aspect Ratio: 9x16
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
Video File Size: 4MB max for Video, Images and GIF

Please note: We do not accept pre-built HTML5 zip bundles for this format

Asset Name

x1 Logo

Spec Info

Transparent PNG

Asset Name

x1 CTA Text

Spec Info

Max 15 characters. If no CTA text is provided 'Learn More' will be used as default

Asset Name

Clickthrough

Spec Info

x1 Clickthrough

Asset Name

Font

Spec Info

Option to use your own fonts if supplied as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic

Optional Description

Description

Select which layout option you’d like below and provide us with the corresponding assets.

Background Colour

Light

Title

Want us to build this for you?

Ad Formats Technical Specifications

Spec title

Dimension (WxH)

Spec Description

320x600

Spec title

Animation support

Spec Description

30 sec max

Spec title

Video support

Spec Description

30 sec max

Spec title

Frame rate

Spec Description

24 fps

Spec title

Audio

Spec Description

On/Off toggle button, user-initiated

Spec title

Serving options

Spec Description

1st party site served, custom in-house build or 3rd party

Spec title

Creative type

Spec Description

Image: JPEG, PNG, GIF

Video: MP4

Spec title

File size

Spec Description

Image: 60KB initial, 100KB

MP4: 4MB max

Spec title

Position on page

Spec Description

Mid

Spec title

Optional tracking

Spec Hyperlink Text

BBC Ad Policies, Accepted Vendors and Technical Specs

Spec Hyperlink Link

https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0

Spec Description

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor

Spec title

Platform support

Spec Description

Mobile

Spec title

Execution Guidelines

Spec Description

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

Spec title

3rd Party Ad Serving Creatives

Spec Hyperlink Text

BBC Ad Policies, Accepted Vendors and Technical Specs

Spec Hyperlink Link

https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0

Spec Description

Tag must be SSL/Secured only
3rd party vendor must be included here: