Ad Formats Page Header
Title
Leaderboard
Description
Reach premium BBC audiences effectively and efficiently via the Standard Leaderboard Banner format. Available to run on all pages, it can run as part of a Direct or PG campaign.
Image
Background Colour
Medium
Digital Ad Format Suite
Platform Category
Ad Formats Detailed Info
Device
Deal Type
Ad Slot
Video
Frequency Capping
Responsive
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description
728x90
Spec title
Animation support
Spec Description
30 sec max
Spec title
Video support
Spec Description
N/A
Spec title
Frame rate
Spec Description
N/A
Spec title
Audio
Spec Description
N/A
Spec title
Serving options
Spec Description
1st party site served or 3rd party
Spec title
Creative type
Spec Description
1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
Spec title
File size
Spec Description
1st party site served: 150KB max
3rd party hosted: 200KB Initial, 300KB polite
Spec title
Position on page
Spec Description
Top and Mid
Spec title
Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Spec title
Platform support
Spec Description
Desktop, Tablet
Spec title
Notes
Spec Description
HTML5 format must be ZIP file with clickthrough URL embedded
Spec title
Execution Guidelines
Spec Description
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description
Tag must be SSL/Secured only
3rd party vendor must be included here: