Submitted by ContentEditor on
Ad Formats Page Header
Title
Standard Commercial
Description

Video creative featuring broadcast quality video and audio/voiceover, placed in commercial airtime. Certain categories require additional approval.​

  • Ideal for brand building and awareness​

  • Creative can be supplied by advertiser or BBC StoryWorks

Image
BBC News channel
Background Colour
Medium
Platform Category
Video
Ad Formats Detailed Info
Platform
Linear
Device
TV
Ad Format
Any duration between 5-180 seconds (multiples of 5)​
Ad Placement
Run of network or daypart. Can be sold as a tandem with vignette or adjacency
Ad Formats Technical Specifications
Spec title
Creative delivery
Spec Hyperlink Text
See guidance on creative delivery here
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/tsgl6o76qo5doiqp65pn1/BBC-News-Linear-Copy-Delivery-Guidelines.docx?rlkey=7vzbs0ilm8z1824xiql2uz225&st=saqyzyb4&dl=0
Spec title
Technical Specs
Spec Hyperlink Text
See detailed technical specs here
Spec Hyperlink Link
https://www.dropbox.com/scl/fi/9nno4leg3k3ovpzgfmzur/BBC-News-Linear-Copy-Technical-Specifications.pdf?rlkey=c57ebv7bm2jo0i0ecwu0crrym&st=0sxuj9q3&dl=0