Submitted by ContentEditor on
Ad Formats Page Header
Title
Video Banner
Description

The Video Banner is a large, full width format that autoplays videos of up to 30 seconds amongst the middle of our content. Available in a variety of layouts, this format autoplays on mute with the option to be replayed and unmuted at any time. Housing a video, logo, title and descriptor text, this format is perfect for campaigns looking to target brand uplift.

Image
Video Banner ad format
Background Colour
Medium
Digital Ad Format Suite
Presence Suite
Platform Category
Digital Display
Ad Formats Detailed Info
Platform
BBC.com
Device
Desktop Web
Tablet Web
Targeting
Audience
Brand Safety / Suitability
Contextual
Geo
Site Section
Deal Type
PG - if publisher managed
Standard ROS
Takeover/Buyout
Ad Slot
Mid Slots
Video
Yes
Frequency Capping
No
Responsive
No
Ad Formats Layout
Layout Title
Layout Option 1
Description
Half Bleed + Headline
Image
Video Banner ad format
Asset List
Asset Name
x1 Video
Spec Info
Aspect Ratio: 16x9 | 1920x1080
File Type: MP4
Length: Max 30s
File Size: 4MB max for Video

Please note: We do not accept pre-built HTML5 zip bundles for this format
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 Title
Spec Info
Max 20 characters
Asset Name
x1 Sub-Title
Spec Info
Max 120 characters
Asset Name
x1 Clickthrough
Spec Info
Clickthrough URL
Asset Name
Colours
Spec Info
Please supply colours to use for the background and text.
Asset Name
Font
Spec Info
Option for client to use their own fonts if they supply as WOFF font file. If none are provided default template fonts will be used. Default font: ITC Avant Garde Gothic
Layout Title
Layout Option 2
Description
Full Bleed
Image
Video Banner ad format
Asset List
Asset Name
x1 Video
Spec Info
Aspect Ratio: Wide recommended, 16x9 | 1920x1080 otherwise
File Type: MP4
Length: Max 30s
File Size: 4MB max for Video

Please note: We do not accept pre-built HTML5 zip bundles for this format
Asset Name
x1 Logo
Spec Info
Transparent PNG
Asset Name
x1 Clickthrough
Spec Info
Clickthrough URL
Optional Description
Description

Select which layout option you’d like below and provide us with the corresponding assets.​

Background Colour
Light
Title
Want us to build this for you?
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description

Aspect Ratio: 16x9, 1920x1080

Spec title
Animation support
Spec Description

N/A

Spec title
Video support
Spec Description

30 sec max

Spec title
Frame rate
Spec Description

24 - 30 fps

Spec title
Audio
Spec Description

On/Off toggle button, user-initiated

Spec title
Serving options
Spec Description

1st party site served or custom in-house build

Spec title
Creative type
Spec Description

MP4

Spec title
File size
Spec Description

4MB max

Spec title
Position on page
Spec Description

Mid

Spec title
Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor

Spec title
Platform support
Spec Description

Desktop, Tablet

Spec title
Execution Guidelines
Spec Description

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

Tag must be SSL/Secured only
3rd party vendor must be included here: