Ad Formats Page Header
Title
Video pre-roll
Description

The pre-roll video format precedes all playable video content on both web and app, including our 24/7 News livestream. Skippable after 30 seconds, it plays unmuted, ideal for advertisers looking make an impact, adjacent to our insightful, impactful, and inspirational video reporting. Available on desktop, tablet & mobile web.

Image
video-pre roll ad format
Background Colour
Medium
Digital Ad Format Suite
Platform Category
Ad Formats Detailed Info
Ad Formats Technical Specifications
Spec title
Dimension (WxH)
Spec Description

Aspect Ratio: 16x9
1920x1080 max, 640x360 minimum

Spec title
Animation support
Spec Description

N/A

Spec title
Video support
Spec Description

90 sec max, up to 30 sec non-skip available

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Frame rate
Spec Description

24 - 30 fps

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Audio
Spec Description

On/Off toggle button, user-initiated

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Serving options
Spec Description

1st party site served or 3rd party

Spec title
Creative type
Spec Description

1st party site served: .MP4

3rd party tag from approved vendor: VAST 3.0 & 4.0

Spec title
File size
Spec Description

1st party site served: 250MB max

3rd party: 4MB initial load, 250MB max

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Position on page
Spec Description

Video pages

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Optional tracking
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor

Spec title
Platform support
Spec Description

Desktop, Tablet, Mobile, App

Spec title
Execution Guidelines
Spec Description

Video Pre-Roll Duration: 90 sec max
Live Stream Pre-Roll Duration: 60 sec max
AVC: Yes (Baseline: Level 3.0)
Aspect ratio: 16:9 only, Resolution: 640x360
Video bitrate: Up to 512 kbps
Video Codec: H.264
Frame rate: 25 FPS (PAL) recommended
Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps
Audio format: HE-AAC
Audio level range: -3 dBfs to -1 dBfs
Audio Channel: 2 channel stereo mix
Protocol: HTTP progressive download

Spec title
3rd Party Ad Serving Creatives
Spec Hyperlink Text
BBC Ad Policies, Accepted Vendors and Technical Specs
Spec Hyperlink Link
https://www.dropbox.com/scl/fo/elk9h3gtns2u58157howh/AB9k2Mw94ja2r6RQROQmWlM?rlkey=5kjwjnlk72t644vw9250tob6t&st=ayhbobun&dl=0
Spec Description

Tag must be SSL/Secured only
3rd party vendor must be included here: