YouTube Living Room CTV

Ad Formats Page Header

Description

Long ad format that cannot be skipped and is only available on CTV inventory. A 30-second, non-skippable video ad that serves exclusively on videos 8 minutes or longer and only on connected TV devices.

Ad Formats Detailed Info

Platform

Device

Targeting

Deal Type

100% SOV (excl. News)

Direct IO

Ad Format

480x360v (between 16-31 seconds)

Optional Description

Description

A high-impact, full screen video unit native to the streaming experience
Connect with engaged, big-screen audiences in premium environments
Maximise audience attention
Reinforce brand awareness

Background Colour

Light

Ad Formats Technical Specifications

Spec title

Market Availability

Spec Description

Global

Spec title

Device Availability

Spec Description

CTV

Spec title

Dimensions (WxH)

Spec Description

Recommended video spec: 1080p full HD - 1920x1080

Spec title

Accepted ad formats

Spec Description

Client's YouTube Video URL

VAST 2.0 tag for non-skippable / 3.0 for skippable

VPAID is not allowed on YouTube

MP4, MOV

Aspect Ratios: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)

Spec title

BBC approved 3rd party vendors

Spec Description

3rd party vendor must be on BBC's approved vendor list

Spec title

3rd party ad serving creatives

Spec Description

VAST 2.0 for non-skippable

Spec title

3rd party tracking

Spec Hyperlink Text

YouTube Ads Data Hub

Spec Hyperlink Link

https://developers.google.com/third-party-ads/youtube-vendors?visit_id=638337512119469051-1437723843&rd=2

Spec title

Thumbnails

Spec Description

Resolution: 1280 x 720px

Aspect ratio: 16:9

Format: .JPG, .GIF or .PNG

File size: <2MB for videos; <10MB for podcasts

Spec title

Companion Banner

Spec Description

Dimensions: 300 x 60

Format: .JPG, .GIF or .PNG

File size: 150KB max

Spec title

Video duration

Spec Hyperlink Text

See here for Video Guidelines and more about video ad specs

Spec Hyperlink Link

https://support.google.com/google-ads/answer/13547298?hl=en&ref_topic=10546919&sjid=18137178867976536193-NA

Spec Description

Non-skippable (480x360):

Ads can be maximum of 20-seconds in EMEA
15-seconds everywhere else
Non-skippable ads for CTV ‘Living Room’ can’t exceed 31 seconds

Spec title

Max file size

Spec Description

≤256 GB

Spec title

YouTube technical specs

Spec Hyperlink Text

Technical Specifications - Google Ads Help

Spec Hyperlink Link

https://support.google.com/google-ads/answer/6244563?hl=en&amp%3Bref_topic=6244532

Spec title

Audio guidelines

Spec Description

Sound should play automatically

Spec title

Additional resources

Spec Hyperlink Text

YouTube VAST Validator

Spec Hyperlink Link

https://ytvastqa.appspot.com/

Spec title

Ad Submission Deadline

Spec Description

5 working days