Submitted by ContentEditor on
Ad Formats Page Header
Title
YouTube Skippable
Description

Short ad format that can be skipped. Skippable video ads play before or during a YouTube video for 5 seconds, at which point the 'Skip Ad' button appears.

Image
BBC Global YouTube channel
Background Colour
Medium
Platform Category
Social
Ad Formats Detailed Info
Platform
Youtube
Device
CTV
Desktop Web
Mobile App
Mobile Web
Tablet App
Tablet Web
Targeting
Age
Device
Gender
Geo
Deal Type
100% SOV (excl. News)
Direct IO
PG
Ad Format
480x361v (max 6 minutes)
Optional Description
Description

  • Maximise reach (some users may only be served skippable ads)​

  • Suitable for brand storytelling, ads can run for up to six minutes​

  • Users prefer to have the choice to skip ads

Background Colour
Light
Ad Formats Technical Specifications
Spec title
Market Availability
Spec Description

Global

Spec title
Device Availability
Spec Description

Desktop, Mobile, Tablet, CTV

Spec title
Dimensions (WxH)
Spec Description

Recommended video spec: 1080p full HD - 1920x1080

Spec title
Accepted ad formats
Spec Description

Client's YouTube Video URL​

VAST 2.0 tag for non-skippable / 3.0 for skippable

VPAID is not allowed on YouTube​

MP4, MOV​

Aspect Ratios: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)

Spec title
BBC approved 3rd party vendors
Spec Description

3rd party vendor must be on BBC's approved vendor list​

Spec title
3rd party ad serving creatives
Spec Description

VAST 2.0 for non-skippable / 3.0 for skippable

Spec title
3rd party tracking
Spec Hyperlink Text
YouTube Ads Data Hub
Spec Hyperlink Link
https://developers.google.com/third-party-ads/youtube-vendors?visit_id=638337512119469051-1437723843&rd=2
Spec title
Thumbnails
Spec Description

Resolution: 1280 x 720px​

Aspect ratio: 16:9​

Format: .JPG, .GIF or .PNG​

File size: <2MB for videos; <10MB for podcasts

Spec title
Companion Banner
Spec Description

Dimensions: 300 x 60​

Format: .JPG, .GIF or .PNG​

File size: 150KB max

Spec title
Video duration
Spec Hyperlink Text
See here for Video Guidelines and more about video ad specs
Spec Hyperlink Link
https://support.google.com/google-ads/answer/13547298?hl=en&ref_topic=10546919&sjid=18137178867976536193-NA
Spec Description

Skippable (480x361): 

  • Ads can be 12-seconds (min) to 6-minutes (max) 

Spec title
Max file size
Spec Description

≤256 GB 

Spec title
YouTube technical specs
Spec Hyperlink Text
Technical Specifications - Google Ads Help
Spec Hyperlink Link
https://support.google.com/google-ads/answer/6244563?hl=en&amp;amp%3Bref_topic=6244532
Spec title
Audio guidelines
Spec Description

Sound should play automatically​

Spec title
Additional Resources
Spec Hyperlink Text
YouTube VAST Validator
Spec Hyperlink Link
https://ytvastqa.appspot.com/
Spec title
Ad Submission Deadline
Spec Description

5 working days