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Our Audiences
Page Header Description
BBC Connects Brands to Changemakers at Global Scale
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Stat Section Title
About our Audiences
Stat Section Description
BBC’s Trusted Global Storytelling and Rich Content Ecosystem Attract High-Value Audiences who Engage with Intent and Curiosity
Stats
Number
4.10
Unit
M
Stat info
US C-Suites and Enterprise Leaders
Number
8.80
Unit
M
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US IT Decision Makers
Number
8.60
Unit
M
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US Emerging Executives
Number
10.50
Unit
M
Stat info
Thought and Opinion Leaders
Stat Sources
Source: IGI Ipsos Global Influentials 2024, A18+, Global excl. U.K., Listened to podcast/Past 30 Days
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Dark
Gallery Title
Harness the Power of BBC’s STRATUM to Activate Against Premium Changemaker Personas
Gallery Description
STRATUM is BBC Studios’ advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy.
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Integrated Audience Signals
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Rich, Ready-to-Activate Cohorts
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Privacy-Centric Design
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Intelligent Measurement
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Medium