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BBC Digital Display
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Connect with BBC audiences through premium digital ad experiences. By aligning creative design, audience insight and contextual intelligence, our digital ad format suite helps advertisers capture attention, drive performance and build long-term brand equity.
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Achieve your brand objectives in a premium, trusted environment
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Our digital ad format suite is made up of three distinct sets, each one crafted to meet specific objectives. Offering tailored formats, targeting opportunities and creative approaches, our digital ad format suite is designed to meet you wherever you are in your marketing journey.
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Hero
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Ad formats designed for maximum visibility to dominate cultural, seasonal or high-attention launch moments and drive upper funnel awareness.
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Brand Takeover
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Presence
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Ad formats designed for sustained visibility and strong editorial adjacency. Perfect for always-on, long-term campaigns looking to drive consideration.
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Brand Awareness
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Performance
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Ad formats designed to drive specific outcomes such as clicks, conversions and interactions, ideal for pushing lower funnel engagement.
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Brand Impact
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Hero
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Own the Moment, Capture the Audience with formats including:
Times Square
Headliner
Expandable Headliner
Interstitial
Animated, full-screen formats designed to dominate cultural, seasonal or high-attention launch moments and drive upper funnel awareness.
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Presence
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Stay Seen, Stay Present with formats including:
Image Scroller
Video Banner
Interscroller
Outstream
Engaging formats designed for sustained visibility and strong editorial adjacency. Perfect for always-on, long-term brand campaigns.
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Performance
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Attract Attention, Drive Engagement with formats including:
Carousel
Half page
Billboard
Video pre-roll
Optimised to drive user engagement, these formats offer dynamic creative variants perfect for retargeting and direct response campaigns.
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BBC Platforms with Digital Display Advertising
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BBC Digital
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BBC.com and the BBC App are the world’s front door to the stories that connect us
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