Test page for components
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Component test page
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Page Header Image
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Light
Paragraph
Gallery Title
Gallery component
Gallery Description
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Gallery Images
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Light
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Text and Image component
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Image Right
On
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Medium
Description
Description Description Description Description Description Description Description Description
- point 1
- point 2
- 2.1
Stat Section Title
Stats component
Stat Section Description
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Stats
Number
530.00
Unit
M
Stat info
People brought adverts
Number
100.00
Unit
M
Stat info
Earnt on BBC Audio advertising
Currency
$
Number
360.00
Unit
M
Stat info
People saw adverts on bbc.com
Stat Sources
Sources are factual and incorrect at time of going to press
Stat Background Colour
Light
Promo Section Title
Promo component
Promo Section Description
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Promo Card
Promo Card Title
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Promo Card Description
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Promo Card Image
Promo Card Title
BBC Social Advertising
Promo Card Description
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Promo Card Image
Promo Card Title
BBC Digital Advertising
Promo Card Description
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Promo Card Image
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Light
Banner Images
Image
Image
Banner Images
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Image
STRATUM
Page Type
Page Header
Page Header Title
STRATUM
Page Header Description
Made by BBC Studios.
Page Header Image
Background Colour
Dark
Paragraph
Title
Advanced Audience Intelligence.
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Image Right
Off
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Light
Description
STRATUM, made by BBC Studios is our advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy. Backed by BBC Studios' unmatched global reach and enriched with deep behavioural, contextual insight and temporal signals, STRATUM, made by BBC Studios delivers a precise understanding of audience intent, engagement and mindset.
Title
How it Works
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Image Right
On
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Medium
Description
Our comprehensive product combines contextual intelligence and rich first-party data, enabling advertisers to more accurately reach key audiences. To identify these audiences, we have built over 100 cohorts based on the following categories:
Topic Affinities
Consumption Behaviours
Temporal and Seasonal Moments
Promo Section Title
Harness the power of STRATUM, made by BBC Studios
Promo Section Description
By layering high-quality, first-party insight, we can identify, prioritise and reach our partners' most valuable audiences across the BBC’s content ecosystem, defining precise audience segments based on interests, behaviours and consumption patterns.
Promo Card
Promo Card Description
High-definition audience segments built around topic affinities, engagement behaviours and seasonal intent signals
Promo Card Image
Promo Card Description
Built using the BBC’s first-party data and BBC ID infrastructure, ensuring compliant and sustainable targeting
Promo Card Image
Promo Card Description
Enables precise insight into engagement depth, dwell time and content interaction, helping brands understand the impact of their investment
Promo Card Image
Promo Card Description
Delivers meaningful brand exposure within the world’s most trusted editorial environments
Promo Card Image
Promo Background Colour
Light
Gallery Title
Custom cohorts built around the topics our audiences pursue with intent
Gallery Description
Top affinities include:
Gallery Images
Image Title
Business
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Image Title
Luxury & Culture
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Image Title
Sport
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Travel
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Image Title
Food & Drink
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Tech & Innovation
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Education & Learning
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Image Title
Wellbeing
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Gallery Background Colour
Dark
Tabs Section Title
Learn more about our BBC Audiences
Tabs
Tab Title
BBC Audiences
Tab Description
Our audiences are visionaries, influencers and decision-makers who drive progress across industries and culture. Curious, connected and forward-leaning, they turn to the BBC for trusted insight that fuels their ideas, actions and impact.
Tab Image
Tab Background Colour
Medium
BBC Podcasts
Page Type
Page Header
Page Header Title
BBC Podcasts
Page Header Description
BBC podcasts connect brands with an audience that is deeply engaged, highly attentive and actively seeking our perspective. Our audio environments, rooted in word-class storytelling, create rare opportunities for brands to speak directly to listeners in moments of full attention.
Page Header Image
Background Colour
Dark
Paragraph
Stat Section Title
Trusted voices, world-class storytelling and a deeply engaged global audience
Stat Section Description
BBC podcasts offer a premium environment for advertisers. Featuring content that spans every passion and interest, they provide a powerful way to extend your media mix beyond the screen, adding depth, reach and resonance.
Stats
Number
6.00
Unit
%
Stat info
Users listen to more ad content on BBC platforms than they do on average across other platforms
Number
4.70
Unit
x
Stat info
Ad campaigns on BBC audio content are up to 4.7 times more likely to drive website visits vs industry benchmarks
Number
11.00
Unit
M
Stat info
U.S. Monthly Podcast Downloads
Stat Sources
Sources: Spotify Ad Analytics & Triton
Stat Background Colour
Light
Banner Images
Image
Tabs Section Title
BBC Platforms with Podcast Advertising
Tabs
Tab Title
BBC Audio
Tab Description
BBC Audio combines influential voices, premium content, and a loyal podcast audience, offering brands a high-impact platform that extends reach beyond the screen.
Tab Image
Tab Title
BBC Digital
Tab Description
BBC.com and the BBC App are the world’s front door to the stories that connect us.
Tab Image
Tab Background Colour
Dark
BBC Video
Page Type
Page Header
Page Header Title
BBC Video
Page Header Description
The BBC’s video advertising solutions combine the power of our trusted storytelling and globally loved IP with formats engineered for impact. With flexible lengths, premium environments and targeting powered by audience insights, BBC video ensures advertisers reach viewers who are truly leaned in.
Page Header Image
Background Colour
Dark
Paragraph
Stat Section Title
Expand reach with video distribution to engage a connected, global audience
Stat Section Description
Our video channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that shape the world. Our premium environments offer advertising partners unparalleled reach, deep viewer engagement and the credibility of one of the world’s most respected media brands.
Stats
Number
2.40
Unit
%
Stat info
Video completion rates on BBC CTV inventory are on average at least 2.4% higher than industry average
Number
83.10
Unit
%
Stat info
Video completion rates on BBC YouTube inventory are on average up to 9% higher than industry average
Stat Sources
Sources: First party data via SpringServe and Triton
Stat Background Colour
Light
Banner Images
Image
Tabs Section Title
BBC Platforms with Video Advertising
Tabs
Tab Title
BBC Linear
Tab Description
The BBC’s linear channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that help shape the world.
Tab Image
Tab Title
BBC FAST
Tab Description
BBC Studios offers 24/7 curated content across news, comedy, sci-fi, travel, crime, documentaries and award-winning entertainment. Leveraging its iconic library of programming, to meet growing demand for premium, ad-supported viewing, delivering the right stories to the right audiences, anywhere.
Tab Image
Tab Title
BBC Social
Tab Description
Through globally beloved IP and a deeply engaged audience, the BBC’s social offerings create a premium environment for advertisers to connect with younger, leaned-in audiences across multiple passions and interests, making your media mix more powerful, connected and complete.
Tab Image
Tab Title
BBC Digital
Tab Description
BBC.com and the BBC App are the world’s front door to the stories that connect us
Tab Image
Tab Background Colour
Dark
BBC Digital Display
Page Type
Page Header
Page Header Title
BBC Digital Display
Page Header Description
Connect with BBC audiences through premium digital ad experiences. By aligning creative design, audience insight and contextual intelligence, our suite of high impact ad units helps advertisers capture attention, drive performance and build long-term brand equity.
Page Header Image
Background Colour
Dark
Paragraph
Promo Section Title
Achieve your brand objectives in a premium, trusted environment
Promo Section Description
Our suite of high impact ad units is made up of three distinct sets, each one crafted to meet specific objectives. Offering tailored formats, targeting opportunities and creative approaches, our digital ad unit suite is designed to meet you wherever you are in your marketing journey.
Promo Card
Promo Card Title
Hero
Promo Card Description
High impact units designed for maximum visibility to dominate cultural, seasonal or high-attention launch moments and drive upper funnel awareness.
Promo Card Image Title
Brand Awareness
Promo Card Image
Promo Card Title
Presence
Promo Card Description
High impact units designed for sustained visibility and strong editorial adjacency. Perfect for always-on, long-term campaigns looking to drive consideration.
Promo Card Image Title
Brand Awareness
Promo Card Image
Promo Card Title
Performance
Promo Card Description
High impact units designed to drive specific outcomes such as clicks, conversions and interactions, ideal for pushing lower funnel engagement.
Promo Card Image Title
Brand Impact
Promo Card Image
Promo Background Colour
Medium
Title
Hero
Image
Image Right
Off
Text and Image Background Colour
Light
Description
Own the Moment, Capture the Audience with units including:
Times Square
Headliner
Expandable Headliner
Interstitial
Animated, full-screen formats designed to dominate cultural, seasonal or high-attention launch moments and drive upper funnel awareness.
Title
Presence
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Image Right
On
Text and Image Background Colour
Medium
Description
Stay Seen, Stay Present with units including:
Image Scroller
Video Banner
Interscroller
Outstream
Engaging formats designed for sustained visibility and strong editorial adjacency. Perfect for always-on, long-term brand campaigns.
Title
Performance
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Image Right
Off
Text and Image Background Colour
Light
Description
Attract Attention, Drive Engagement with units including:
Carousel
Half page
Billboard
Video pre-roll
Optimised to drive user engagement, these formats offer dynamic creative variants perfect for retargeting and direct response campaigns.
Banner Images
Image
Tabs Section Title
BBC Platforms with Digital Display Advertising
Tabs
Tab Title
BBC Digital
Tab Description
BBC.com and the BBC App are the world’s front door to the stories that connect us
Tab Image
Tab Background Colour
Dark