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BBC Podcasts
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BBC podcasts connect brands with an audience that is deeply engaged, highly attentive and actively seeking our perspective. Our audio environments, rooted in word-class storytelling, create rare opportunities for brands to speak directly to listeners in moments of full attention.
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Trusted voices, world-class storytelling and a deeply engaged global audience
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BBC podcasts offer a premium environment for advertisers. Featuring content that spans every passion and interest, they provide a powerful way to extend your media mix beyond the screen, adding depth, reach and resonance.
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6.00
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%
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Users listen to more ad content on BBC platforms than they do on average across other platforms
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4.70
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Ad campaigns on BBC audio content are up to 4.75 times more likely to drive website visits vs industry benchmarks
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Sources: Spotify Ad Analytics & Triton​
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BBC Platforms with Podcast Advertising
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BBC Audio
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BBC Audio combines influential voices, premium content, and a loyal podcast audience, offering brands a high-impact platform that extends reach beyond the screen.
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BBC Digital
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BBC.com and the BBC App are the world’s front door to the stories that connect us.
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