Test DD Ad format page
Ad Formats Page Header
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Test page for components
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Page Header
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Component test page
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Page Header Image
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Paragraph
Cards Section Title
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Link Card to a Page
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Banner Images
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Image
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Gallery component
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Gallery Images
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Description
Description Description Description Description Description Description Description Description
- point 1
- point 2
- 2.1
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Stats component
Stat Section Description
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Stats
Number
530.00
Unit
M
Stat info
People brought adverts
Number
100.00
Unit
M
Stat info
Earnt on BBC Audio advertising
Currency
$
Number
360.00
Unit
M
Stat info
People saw adverts on bbc.com
Stat Sources
Sources are factual and incorrect at time of going to press
Stat Background Colour
Light
Tabs Section Title
Tabs component
Tabs
Tab Title
BBC Digital
Tab Description
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Tab Image
Tab Title
Audio Advertising
Tab Description
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Tab Image
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Medium
Promo Section Title
Promo component
Promo Section Description
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Promo Card
Promo Card Title
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Promo Card Description
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Promo Card Image
Promo Card Title
BBC Social Advertising
Promo Card Description
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Promo Card Image
Promo Card Title
BBC Digital Advertising
Promo Card Description
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Promo Card Image
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Description
As the global storytelling powerhouse that changes how audiences think, feel, and act, BBC connects brands with the world's Changemakers: market leaders and culture shapers who drive business decisions, impact behavior, and set the global agenda...
We make and distribute some of the world's most sought-after content. Our stories define culture, shape headlines, and earn recognition on the world's biggest stages. For our partners, this means showing up in the moments that matter - where brand storytelling translates into measurable business results.
STRATUM
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STRATUM
Page Header Description
Made by BBC Studios.
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Dark
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Title
Advanced Audience Intelligence.
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Off
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Description
STRATUM, made by BBC Studios is our advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy. Backed by BBC Studios' unmatched global reach and enriched with deep behavioural, contextual insight and temporal signals, STRATUM, made by BBC Studios delivers a precise understanding of audience intent, engagement and mindset.
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How it Works
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Description
Our comprehensive product combines contextual intelligence and rich first-party data, enabling brand partners to more accurately reach key audiences. To identify these audiences, we have built over 60 cohorts based on the following categories:
Topic Affinities
Consumption Behaviours
Temporal and Seasonal Moments
Promo Section Title
Harness the power of STRATUM, made by BBC Studios
Promo Section Description
By layering high-quality first-party insight, we can identify, prioritise and reach our partners' most valuable audiences across the BBC’s content ecosystem, defining precise audience segments based on interests, behaviours and consumption patterns.
Promo Card
Promo Card Description
High-definition audience segments built around topic affinities, engagement behaviours and seasonal intent signals
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Promo Card Description
Built using the BBC’s first-party data and BBC ID infrastructure, ensuring compliant and sustainable targeting
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Promo Card Description
Enables precise insight into engagement depth, dwell time and content interaction, helping brands understand the impact of their investment
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Promo Card Description
Delivers meaningful brand exposure within the world’s most trusted editorial environments
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Medium
Gallery Title
Custom cohorts built around the topics our audiences pursue with intent
Gallery Description
Top affinities include:
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Business
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Image Title
Travel
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Image Title
Luxury & Culture
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Image Title
Tech & Innovation
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Image Title
Wellbeing
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Sport
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Image Title
Food & Drink
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Image Title
Education & Learning
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Gallery Background Colour
Dark
BBC Podcasts
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Page Header
Page Header Title
BBC Podcasts
Page Header Description
BBC podcasts connect brands with an audience that is deeply engaged, highly attentive and actively seeking our perspective. Our audio environments, rooted in word-class storytelling, create rare opportunities for brands to speak directly to listeners in moments of full attention.
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Trusted voices, world-class storytelling and a deeply engaged global audience
Stat Section Description
BBC podcasts offer a premium environment for advertisers. Featuring content that spans every passion and interest, they provide a powerful way to extend your media mix beyond the screen, adding depth, reach and resonance.
Stats
Number
6.00
Unit
%
Stat info
Users listen to more ad content on BBC platforms than they do on average across other platforms
Number
4.70
Unit
x
Stat info
Ad campaigns on BBC audio content are up to 4.75 times more likely to drive website visits vs industry benchmarks
Stat Sources
Sources: Spotify Ad Analytics & Triton
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Medium
Banner Images
Image
Tabs Section Title
BBC Platforms with Podcast Advertising
Tabs
Tab Title
BBC Audio
Tab Description
BBC Audio combines influential voices, premium content, and a loyal podcast audience, offering brands a high-impact platform that extends reach beyond the screen.
Tab Image
Tab Title
BBC Digital
Tab Description
BBC.com and the BBC App are the world’s front door to the stories that connect us.
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Tab Background Colour
Medium
BBC Video
Page Type
Page Header
Page Header Title
BBC Video
Page Header Description
The BBC’s video advertising solutions combine the power of our trusted storytelling and globally loved IP with formats engineered for impact. With flexible lengths, premium environments, and targeting powered by audience insights, BBC video ensures advertisers reach viewers who are truly leaned in.
Page Header Image
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Dark
Paragraph
Stat Section Title
Expand reach with video distribution to engage a connected, global audience
Stat Section Description
Our video channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that shape the world. Our premium environments offer advertising partners unparalleled reach, deep viewer engagement and the credibility of one of the world’s most respected media brands.
Stats
Number
2.40
Unit
%
Stat info
Video completion rates on BBC CTV inventory are on average at least 2.4% higher than industry average
Number
83.10
Unit
%
Stat info
Video completion rates on BBC YouTube inventory are on average up to 9% higher than industry average
Stat Sources
Sources: First party data via SpringServe and Triton
Stat Background Colour
Medium
Banner Images
Image
Tabs Section Title
BBC Platforms with Video Advertising
Tabs
Tab Title
BBC Linear
Tab Description
The BBC’s linear channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that help shape the world.
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Tab Title
BBC FAST
Tab Description
BBC Studios offers 24/7 curated content across news, comedy, sci-fi, travel, crime, documentaries and award-winning entertainment. Leveraging its iconic library of programming, to meet growing demand for premium, ad-supported viewing, delivering the right stories to the right audiences, anywhere.
Tab Image
Tab Title
BBC Social
Tab Description
Through globally beloved IP and a deeply engaged audience, the BBC’s social offerings create a premium environment for advertisers to connect with younger, leaned-in audiences across multiple passions and interests, making your media mix more powerful, connected and complete.
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Tab Title
BBC Digital
Tab Description
BBC.com and the BBC App are the world’s front door to the stories that connect us
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Tab Background Colour
Medium
BBC Digital Display
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Page Header
Page Header Title
BBC Digital Display
Page Header Description
Connect with BBC audiences through premium digital ad experiences. By aligning creative design, audience insight and contextual intelligence, our digital ad format suite helps advertisers capture attention, drive performance and build long-term brand equity.
Page Header Image
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Dark
Paragraph
Promo Section Title
Achieve your brand objectives in a premium, trusted environment
Promo Section Description
Our ad format suite is crafted to meet specific objectives, offering tailored formats, targeting opportunities and creative approaches that meet you wherever you are in your marketing journey.
Promo Card
Promo Card Title
Hero
Promo Card Description
Designed for maximum visibility to dominate cultural, seasonal or high-attention launch moments and drive upper funnel awareness
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Brand Takeover
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Promo Card Title
Presence
Promo Card Description
Designed for sustained visibility and strong editorial adjacency. Perfect for always-on, long-term brand campaigns looking to drive consideration.
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Brand Awareness
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Performance
Promo Card Description
Designed to drive specific outcomes such as clicks, conversions and interactions, ideal for pushing lower funnel engagement.
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Brand Impact
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Title
Hero
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Description
Own the Moment, Capture the Audience with formats including:
Times Square
Headliner
Expandable Headliner
Interstitial
Animated, full-screen formats designed to dominate cultural, seasonal or high-attention launch moments and drive upper funnel awareness.
Title
Presence
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On
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Medium
Description
Stay Seen, Stay Present with formats including:
Image Scroller
Video Banner
Interscroller
Outstream
Engaging formats designed for sustained visibility and strong editorial adjacency. Perfect for always-on, long-term brand campaigns.
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Performance
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Off
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Description
Attract Attention, Drive Engagement with formats including:
Carousel
Half page
Billboard
Video pre-roll
Optimised to drive user engagement, these formats offer dynamic creative variants perfect for retargeting and direct response campaigns.
Banner Images
Image
Tabs Section Title
BBC Platforms with Digital Display Advertising
Tabs
Tab Title
BBC Digital
Tab Description
BBC.com and the BBC App are the world’s front door to the stories that connect us
Tab Image
Tab Background Colour
Medium
BBC Linear
Page Type
Page Header
Page Header Title
BBC Linear
Page Header Description
The BBC’s linear channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that shape the world. Our premium environments offer unparalleled reach, deep viewer engagement and the credibility of one of the world's most respected media brands.
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Background Colour
Medium
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Stat Section Title
The BBC attracts a highly engaged, influential TV audience
Stat Section Description
With content available wherever viewers tune in, from living rooms to cruise ships, airlines and hotels around the world, the BBC is there.
Stats
Number
26.60
Unit
M+
Stat info
Monthly TV viewers in North America
Number
19.00
Stat info
Cruise lines offering BBC content
Number
46.00
Unit
%
Stat info
Cruise passengers globally have access to BBC News onboard
Number
481.00
Stat info
Commercial aircraft offer BBC News for passengers
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Light
Cards Section Title
Advertising Opportunities on BBC Linear
Link Card to a Page
Cards Background Colour
Dark
BBC Social
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Page Header
Page Header Title
BBC Social
Page Header Description
Through globally beloved IP and a deeply engaged audience, the BBC’s social offerings create a premium environment for advertisers to connect with younger, leaned-in audiences across multiple passions and interests, making your media mix more powerful, connected and complete.
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Medium
Paragraph
Stat Section Title
Engaging audiences at scale across our social platforms
Stat Section Description
By leveraging the BBC’s social channels, brands can tap into high-engagement behaviours within an environment built for sharing and discovery.
Stats
Number
341.00
Unit
M+
Stat info
Total followers across Instagram, LinkedIn, Facebook, TikTok, LinkedIn, and YouTube
Number
833.00
Unit
M+
Stat info
Monthly YouTube video views
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Light
Gallery Title
The BBC elevates social influence by harnessing the power of our globally beloved, culture-defining IP to spark attention and drive real impact
Gallery Images
Image Title
Bluey
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Image Title
BBC Earth
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Image Title
BBC Top Gear
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Image Title
Doctor Who
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Image Title
The Travel Show
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Image Title
BBC News
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Image Title
Hey Duggee
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Antiques Roadshow
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Gallery Background Colour
Dark
Promo Section Title
Advertising Opportunities on BBC Social
Promo Section Description
XXX
Promo Card
Promo Card Title
Video
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Promo Card Title
Social Sync
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Promo Card Title
BBC StoryWorks Social-First Content
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Promo Background Colour
Light
BBC Audio
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Page Header
Page Header Title
BBC Audio
Page Header Description
BBC Audio combines influential voices, premium content, and a loyal podcast audience, offering brands a high-impact platform that extends reach beyond the screen.
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Medium
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Stat Section Title
What's on offer
Stat Section Description
BBC Audio combines influential voices, premium content, and a loyal podcast audience, offering brands a high-impact platform that extends reach beyond the screen
Stats
Number
41.00
Unit
M
Stat info
Global Monthly Downloads
Number
233.00
Unit
k
Stat info
Average Podcast Audience HHI
Currency
$
Number
90.00
Unit
%
Stat info
Influence Business Decision Making
Number
45.00
Unit
%
Stat info
Influence IT Decision Making
Number
20.00
Unit
%
Stat info
Are C-Suite Executives
Stat Sources
IGI Ipsos Global Influentials 2024, A18+, Global excl. U.K., Listened to podcast/Past 30 Days
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Light
Gallery Title
Explore Some of Our Top Picks From BBC Audio
Gallery Images
Image Title
Global News Podcast: The day's top stories from BBC news
Image
Image Title
Football Daily: Your daily dose of football news, analysis, and big-name voices
Image
Image Title
Chequered Flag: Expert analysis and insight from the world of Formula 1
Image
Image Title
In Our Time: Exploring the ideas, people, and events that shaped our world
Image
Image Title
The Documentary: In-depth storytelling uncovering true stories
Image
Image Title
World Business Report: Global business and finance news behind the headlines
Image
Image Title
The Wayne Rooney Show: Wayne Rooney breaks down stories, insights, and stats fro
Image
Image Title
Witness History: The story of our times told by the people who were there
Image
Gallery Background Colour
Dark
Promo Section Title
Advertising Opportunities on BBC Audio
Promo Section Description
Some copy description
Promo Card
Promo Card Title
Audio Ads
Promo Card Image
Promo Card Title
Podcast Sponsorship
Promo Card Image
Promo Card Title
BBC Storyworks Custom Podcast
Promo Card Image
Promo Background Colour
Medium
Cards Section Title
Advertising Opportunities on BBC Audio
Link Card to a Page
Cards Background Colour
Light
BBC FAST
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Page Header
Page Header Title
BBC FAST
Page Header Description
BBC Studios offers 24/7 curated content across comedy, sci-fi, travel, crime, documentaries, and award-winning entertainment, leveraging its iconic library of programming to meet growing demand for premium, ad-supported viewing, delivering the right stories to the right audiences, anywhere.
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Background Colour
Medium
Paragraph
Stat Section Title
BBC FAST delivers millions of viewers immersed in our most iconic IP
Stats
Number
14.00
Stat info
Partner platforms distributing BBC FAST channels
Number
200.00
Unit
M
Stat info
Homes reached in 2024/2025
Number
100.00
Unit
M
Stat info
Homes reached in the United States
Number
2.50
Stat info
Hours of watch time per user every month on BBC FAST channels
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Light
Title
BBC News FAST
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Off
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Medium
Title
BBC Studios FAST
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Image Right
On
Text and Image Background Colour
Medium
Promo Section Title
Advertising Opportunities on BBC FAST
Promo Section Description
Some description copy
Promo Card
Promo Card Title
Video Ads
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Promo Background Colour
Light