Wide Leaderboard
Reach premium BBC audiences effectively and efficiently via the Standard Leaderboard Banner format. Available to run on all pages across desktop and tablet web.
970x90
30 sec max
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off toggle button video
24 - 30 fps
On/Off toggle button, user-initiated
1st party site served or 3rd party
1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
1st party site served: 150KB max
3rd party hosted: 200KB Initial, 300KB polite
Top and Mid
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet
HTML5 format must be ZIP file with clickthrough URL embedded
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Tag must be SSL/Secured only
3rd party vendor must be included here:
Leaderboard
Reach premium BBC audiences effectively and efficiently via the Standard Leaderboard Banner format. Available to run on all pages, it can run as part of a Direct or PG campaign.
728x90
30 sec max
N/A
N/A
N/A
1st party site served or 3rd party
1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
1st party site served: 150KB max
3rd party hosted: 200KB Initial, 300KB polite
Top and Mid
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet
HTML5 format must be ZIP file with clickthrough URL embedded
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Tag must be SSL/Secured only
3rd party vendor must be included here:
Video pre-roll
The pre-roll video format precedes all playable video content on both web and app, including our 24/7 News livestream. Skippable after 30 seconds, it plays unmuted, ideal for advertisers looking make an impact, adjacent to our insightful, impactful, and inspirational video reporting. Available on desktop, tablet & mobile web.
Aspect Ratio: 16x9
1920x1080 max, 640x360 minimum
N/A
90 sec max, up to 30 sec non-skip available
24 - 30 fps
On/Off toggle button, user-initiated
1st party site served or 3rd party
1st party site served: .MP4
3rd party tag from approved vendor: VAST 3.0 & 4.0
1st party site served: 250MB max
3rd party: 4MB initial load, 250MB max
Video pages
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet, Mobile, App
Video Pre-Roll Duration: 90 sec max
Live Stream Pre-Roll Duration: 60 sec max
AVC: Yes (Baseline: Level 3.0)
Aspect ratio: 16:9 only, Resolution: 640x360
Video bitrate: Up to 512 kbps
Video Codec: H.264
Frame rate: 25 FPS (PAL) recommended
Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps
Audio format: HE-AAC
Audio level range: -3 dBfs to -1 dBfs
Audio Channel: 2 channel stereo mix
Protocol: HTTP progressive download
Tag must be SSL/Secured only
3rd party vendor must be included here:
MPU
Reach premium BBC audiences effectively and efficiently via the Standard Mid Page (MPU) format. With a variety of layout options, it can serve from any placement across our entire site. Available on desktop, tablet, mobile web and app.
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
Select which layout option you’d like below and provide us with the corresponding assets.
300x250
30 sec max
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off toggle button video
24 - 30 fps
On/Off toggle button, user-initiated
1st party site served, custom in-house build or 3rd party
1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
1st party site served: 150KB max
3rd party hosted: 200KB Initial, 300KB polite
Side and Mid
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet, Mobile, App
HTML5 format must be ZIP file with clickthrough URL embedded
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Tag must be SSL/Secured only
3rd party vendor must be included here:
Half Page (HPU)
Reach premium BBC audiences effectively and efficiently via the Standard Half Page format. With a variety of layout options, it’s a large format that can serve from any placement across our entire site. Available on desktop, tablet & mobile web and tablet & mobile app.
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
File Type: MP4 (Video) or JPG/PNG (Image), GIF (Animated)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
Select which layout option you’d like below and provide us with the corresponding assets.
300x600
30 sec max
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off toggle button video
24 - 30 fps
On/Off toggle button, user-initiated
1st party site served, custom in-house build or 3rd party
1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
1st party site served: 150KB max
3rd party hosted : 200KB Initial, 300KB polite
Side and Mid (Mobile)
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet, Mobile, App
HTML5 format must be ZIP file with clickthrough URL embedded
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Tag must be SSL/Secured only
3rd party vendor must be included here:
Billboard
Reach premium BBC audiences effectively and efficiently via the Standard Billboard format. With a variety of layout options, it’s a large format that can serve from any placement across our entire site. Available on desktop & tablet.
File Type: MP4 (Video) or JPG/PNG (Image)
Length: Max 30s for Video
File Size: 4MB max for Video, Images and GIF (Celtra served)
Select which layout option you’d like below and provide us with the corresponding assets.
970x250
30 sec max
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off toggle button video
24 - 30 fps
On/Off toggle button, user-initiated
1st party site served, custom in-house build or 3rd party
1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
1st party site served: 150KB max
3rd party hosted : 200KB Initial, 300KB polite
Top and Mid
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet
HTML5 format must be ZIP file with click-through URL embedded
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Tag must be SSL/Secured only
3rd party vendor must be included here:
Carousel
The Carousel offers brands a way of featuring multiple products, messages or visuals in a single unit. Viewers can swipe through different cards, letting brands tell a story, showcase a product collection or share different offers in one interactive experience - perfect for direct response, lead generation and e-commerce campaigns. Available to run on all page types across desktop & mobile web.
File type: JPG or PNG
All images must be clean, with no text, branding or logos.
Please note: We do not accept pre-built HTML5 zip bundles for this format
The Storytelling Carousel showcases up to 4 visuals in a single unit with a headline and up to 400 characters of copy per card. The CTA appears on the final card to encourage full narrative completion.
File type: JPG or PNG
All images must be clean, with no text, branding or logos.
Please note: We do not accept pre-built HTML5 zip bundles for this format
Select which layout option you’d like below and provide us with the corresponding assets.
Aspect Ratio: 1:1 - 1080x1080
N/A
N/A
N/A
N/A
1st party site served or custom in-house build
JPEG, PNG
N/A
Side, Mid
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet, Mobile, App
Sponsorship
Sponsorship logos appear at the top of our index pages, indicating where another party has contributed to the funding of editorial content (or its publication or broadcast) with a view to promoting their name, products, services, trademarks and/or activities.
File type: JPG or PNG
Logo must be in white or black background
Select which layout option you’d like below and provide us with the corresponding assets.
100x50
N/A
N/A
N/A
N/A
1st party site served
JPEG, PNG, GIF
1st party site served 100KB
Sponsored index pages
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet, Mobile, App
- Logo must be supplied White and Black or Coloured if available
- Sponsorship labelling can be included on any index page (excluding Homepage, News, Audio, Sports, Radio & Live) across the site and app
- Note that all sponsorships must read “In association with” or “Sponsored by”
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Tag must be SSL/Secured only
3rd party vendor must be included here:
Outstream
Our Outstream format plays 30 second video creative directly amidst our content, auto-playing as users scroll. With the option to unmute, Outstream can include brand elements including logo and click-through, with a premium end frame providing users the option to re-watch if desired. This format offers brands the opportunity to showcase premium video messaging without interrupting the content experience.
File Type: MP4 (Video)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
File Type: MP4 (Video)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
File Type: MP4 (Video)
Length: 15s Recommended, Max 30s for Video
File Size: 4MB max for Video, Images and GIF
Please note: We do not accept pre-built HTML5 zip bundles for this format
Select which layout option you’d like below and provide us with the corresponding assets.
16:9 aspect ratio, 1920x1080 max, 640x360 min
30 sec max
30 sec max
24 fps
On/Off toggle button, user-initiated
1st party site served, custom in-house build or 3rd party
VAST 3.0 or 4.0
3rd party: 4MB initial load, 250MB max
Mid
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet, Mobile
Video Banner
The Video Banner is a large, full width format that autoplays videos of up to 30 seconds amongst the middle of our content. Available in a variety of layouts, this format autoplays on mute with the option to be replayed and unmuted at any time. Housing a video, logo, title and descriptor text, this format is perfect for campaigns looking to target brand uplift.
File Type: MP4
Length: Max 30s
File Size: 4MB max for Video
Please note: We do not accept pre-built HTML5 zip bundles for this format
File Type: MP4
Length: Max 30s
File Size: 4MB max for Video
Please note: We do not accept pre-built HTML5 zip bundles for this format
Select which layout option you’d like below and provide us with the corresponding assets.
Aspect Ratio: 16x9, 1920x1080
N/A
30 sec max
24 - 30 fps
On/Off toggle button, user-initiated
1st party site served or custom in-house build
MP4
4MB max
Mid
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Desktop, Tablet
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Tag must be SSL/Secured only
3rd party vendor must be included here: