Headliner
Ad Formats Page Header
Image
Test page for components
Page Type
Page Header
Page Header Title
Component test page
Page Header Description
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Page Header Image
Background Colour
Light
Paragraph
Cards Section Title
Card component
Link Card to a Page
Cards Background Colour
Medium
Banner Images
Image
Image
Image
Gallery Title
Gallery component
Gallery Description
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Gallery Images
Image Title
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Image
Image Title
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Image
Image Title
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Image
Image Title
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Image
Image Title
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Image
Image Title
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Image
Gallery Background Colour
Light
Title
Text and Image component
Image
Image Right
On
Text and Image Background Colour
Medium
Description
Description Description Description Description Description Description Description Description
- point 1
- point 2
- 2.1
Stat Section Title
Stats component
Stat Section Description
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Stats
Number
530.00
Unit
M
Stat info
People brought adverts
Number
100.00
Unit
M
Stat info
Earnt on BBC Audio advertising
Currency
$
Number
360.00
Unit
M
Stat info
People saw adverts on bbc.com
Stat Sources
Sources are factual and incorrect at time of going to press
Stat Background Colour
Light
Tabs Section Title
Tabs component
Tabs
Tab Title
BBC Digital
Tab Description
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Tab Image
Tab Title
Audio Advertising
Tab Description
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Tab Image
Tab Background Colour
Medium
Promo Section Title
Promo component
Promo Section Description
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Promo Card
Promo Card Title
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Promo Card Description
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Promo Card Image
Promo Card Title
BBC Social Advertising
Promo Card Description
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Promo Card Image
Promo Card Title
BBC Digital Advertising
Promo Card Description
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Promo Card Image
Promo Background Colour
Light
Image Right
On
Text and Image Background Colour
Light
Description
As the global storytelling powerhouse that changes how audiences think, feel, and act, BBC connects brands with the world's Changemakers: market leaders and culture shapers who drive business decisions, impact behavior, and set the global agenda...
We make and distribute some of the world's most sought-after content. Our stories define culture, shape headlines, and earn recognition on the world's biggest stages. For our partners, this means showing up in the moments that matter - where brand storytelling translates into measurable business results.
STRATUM
Page Type
Page Header
Page Header Title
STRATUM
Page Header Description
Made by BBC Studios.
Page Header Image
Background Colour
Dark
Paragraph
Title
Advanced Audience Intelligence.
Image
Image Right
Off
Text and Image Background Colour
Light
Description
STRATUM, made by BBC Studios is our advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy. Backed by BBC Studios' unmatched global reach and enriched with deep behavioural, contextual insight and temporal signals, STRATUM, made by BBC Studios delivers a precise understanding of audience intent, engagement and mindset.
Title
How it Works
Image
Image Right
On
Text and Image Background Colour
Medium
Description
Our comprehensive product combines contextual intelligence and rich first-party data, enabling brand partners to more accurately reach key audiences. To identify these audiences, we have built over 100 cohorts based on the following categories:
Topic Affinities
Consumption Behaviours
Temporal and Seasonal Moments
Promo Section Title
Harness the power of STRATUM, made by BBC Studios
Promo Section Description
By layering high-quality, first-party insight, we can identify, prioritise and reach our partners' most valuable audiences across the BBC’s content ecosystem, defining precise audience segments based on interests, behaviours and consumption patterns.
Promo Card
Promo Card Description
High-definition audience segments built around topic affinities, engagement behaviours and seasonal intent signals
Promo Card Image
Promo Card Description
Built using the BBC’s first-party data and BBC ID infrastructure, ensuring compliant and sustainable targeting
Promo Card Image
Promo Card Description
Enables precise insight into engagement depth, dwell time and content interaction, helping brands understand the impact of their investment
Promo Card Image
Promo Card Description
Delivers meaningful brand exposure within the world’s most trusted editorial environments
Promo Card Image
Promo Background Colour
Light
Gallery Title
Custom cohorts built around the topics our audiences pursue with intent
Gallery Description
Top affinities include:
Gallery Images
Image Title
Business
Image
Image Title
Luxury & Culture
Image
Image Title
Sport
Image
Image Title
Travel
Image
Image Title
Food & Drink
Image
Image Title
Tech & Innovation
Image
Image Title
Education & Learning
Image
Image Title
Wellbeing
Image
Gallery Background Colour
Dark
Tabs Section Title
Learn more about our BBC Audiences
Tabs
Tab Title
BBC Audiences
Tab Description
Our audiences are visionaries, influencers and decision-makers who drive progress across industries and culture. Curious, connected and forward-leaning, they turn to the BBC for trusted insight that fuels their ideas, actions and impact.
Tab Image
Tab Background Colour
Medium
BBC Podcasts
Page Type
Page Header
Page Header Title
BBC Podcasts
Page Header Description
BBC podcasts connect brands with an audience that is deeply engaged, highly attentive and actively seeking our perspective. Our audio environments, rooted in word-class storytelling, create rare opportunities for brands to speak directly to listeners in moments of full attention.
Page Header Image
Background Colour
Dark
Paragraph
Stat Section Title
Trusted voices, world-class storytelling and a deeply engaged global audience
Stat Section Description
BBC podcasts offer a premium environment for advertisers. Featuring content that spans every passion and interest, they provide a powerful way to extend your media mix beyond the screen, adding depth, reach and resonance.
Stats
Number
6.00
Unit
%
Stat info
Users listen to more ad content on BBC platforms than they do on average across other platforms
Number
4.70
Unit
x
Stat info
Ad campaigns on BBC audio content are up to 4.7 times more likely to drive website visits vs industry benchmarks
Stat Sources
Sources: Spotify Ad Analytics & Triton
Stat Background Colour
Light
Tabs Section Title
BBC Platforms with Podcast Advertising
Tabs
Tab Title
BBC Audio
Tab Description
BBC Audio combines influential voices, premium content, and a loyal podcast audience, offering brands a high-impact platform that extends reach beyond the screen.
Tab Image
Tab Title
BBC Digital
Tab Description
BBC.com and the BBC App are the world’s front door to the stories that connect us.
Tab Image
Tab Background Colour
Medium