BBC Video
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BBC Video
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The BBC’s video advertising solutions combine the power of our trusted storytelling and globally loved IP with formats engineered for impact. With flexible lengths, premium environments and targeting powered by audience insights, BBC video ensures advertisers reach viewers who are truly leaned in.
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Expand reach with video distribution to engage a connected, global audience
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Our video channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that shape the world. Our premium environments offer advertising partners unparalleled reach, deep viewer engagement and the credibility of one of the world’s most respected media brands.
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2.40
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%
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Video completion rates on BBC CTV inventory are on average at least 2.4% higher than industry average
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83.10
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%
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Video completion rates on BBC YouTube inventory are on average up to 9% higher than industry average
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Sources: First party data via SpringServe and Triton
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BBC Platforms with Video Advertising
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BBC Linear
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The BBC’s linear channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that help shape the world.
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BBC FAST
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BBC Studios offers 24/7 curated content across news, comedy, sci-fi, travel, crime, documentaries and award-winning entertainment. Leveraging its iconic library of programming, to meet growing demand for premium, ad-supported viewing, delivering the right stories to the right audiences, anywhere.
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BBC Social
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Through globally beloved IP and a deeply engaged audience, the BBC’s social offerings create a premium environment for advertisers to connect with younger, leaned-in audiences across multiple passions and interests, making your media mix more powerful, connected and complete.
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BBC Digital
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BBC.com and the BBC App are the world’s front door to the stories that connect us
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BBC Digital Display
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BBC Digital Display
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Connect with BBC audiences through premium digital ad experiences. By aligning creative design, audience insight and contextual intelligence, our suite of high impact ad units helps advertisers capture attention, drive performance and build long-term brand equity.
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Achieve your brand objectives in a premium, trusted environment
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Our suite of high impact ad units is made up of three distinct sets, each one crafted to meet specific objectives. Offering tailored formats, targeting opportunities and creative approaches, our digital ad unit suite is designed to meet you wherever you are in your marketing journey.
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High impact units designed for maximum visibility to dominate cultural, seasonal or high-attention launch moments and drive upper funnel awareness.
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Brand Awareness
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Presence
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High impact units designed for sustained visibility and strong editorial adjacency. Perfect for always-on, long-term campaigns looking to drive consideration.
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Brand Awareness
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Performance
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High impact units designed to drive specific outcomes such as clicks, conversions and interactions, ideal for pushing lower funnel engagement.
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Brand Impact
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Own the Moment, Capture the Audience with units including:
Times Square
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Interstitial
Animated, full-screen formats designed to dominate cultural, seasonal or high-attention launch moments and drive upper funnel awareness.
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Presence
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Stay Seen, Stay Present with units including:
Image Scroller
Video Banner
Interscroller
Outstream
Engaging formats designed for sustained visibility and strong editorial adjacency. Perfect for always-on, long-term brand campaigns.
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Performance
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Attract Attention, Drive Engagement with units including:
Carousel
Half page
Billboard
Video pre-roll
Optimised to drive user engagement, these formats offer dynamic creative variants perfect for retargeting and direct response campaigns.
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BBC Platforms with Digital Display Advertising
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BBC Digital
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BBC.com and the BBC App are the world’s front door to the stories that connect us
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BBC Linear
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BBC Linear
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The BBC’s linear channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that shape the world. Our premium environments offer unparalleled reach, deep viewer engagement and the credibility of one of the world's most respected media brands.
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The BBC attracts a highly engaged, influential TV audience
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With content available wherever viewers tune in, from living rooms to cruise ships, airlines and hotels around the world, the BBC is there.
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355.00
Unit
M+
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TV Households around the world
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542.00
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K+
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Hotel Rooms
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232.00
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K+
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Cruise Ship Cabins
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508.00
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Commercial aircrafts offering BBC News Live TV In flight
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Source: BBC AdLib Q1 2026 // (TV HH = Subscription & FTA)
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The BBC delivers impactful, influential linear programming that consistently shapes culture, captivates audiences and drives conversations.
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BBC Planet Earth III
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Talking Movies
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Tech Now
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Business Today
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The Travel Edit
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BBC News
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Talking Business
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Blue Planet III
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Advertising Opportunities on BBC Linear
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BBC Social
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BBC Social
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Through globally beloved IP and a deeply engaged audience, BBC's Digital Brands create a premium environment for advertisers to connect with leaned-in audiences across multiple passions and interests, whether as a standalone buy or a powerful addition to a wider campaign.
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Engaging audiences at scale across our social platforms
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By leveraging the BBC’s social channels, brands can tap into high-engagement behaviours in an environment built for sharing and discovery
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310.00
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M+
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Accessed BBC News on Social Media past month
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1.10
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B+
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Average Monthly YouTube Video Views
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74.00
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M+
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Subscribers To Top 10 BBC YouTube Channels
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Source: GWI Q2 25 – Q1 26 (excl UK & China)//
Average Monthly Video Views - YouTube Analytics (BBC Kids & Family, BBC Studios, BBC News excl UK) Q1 2026 //
Subscribers from Top 10 BBC Channels (June 2026)
Average Monthly Video Views - YouTube Analytics (BBC Kids & Family, BBC Studios, BBC News excl UK) Q1 2026 //
Subscribers from Top 10 BBC Channels (June 2026)
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The BBC elevates social influence by harnessing the power of our globally beloved, culture-defining IP to spark attention and drive real impact
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Bluey
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BBC Earth
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BBC Top Gear
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Doctor Who
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The Travel Edit
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BBC News
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Hey Duggee
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Antiques Roadshow
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Advertising Opportunities on BBC Social
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BBC Audio
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BBC Audio
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BBC Audio brings clarity and context to the stories shaping our world, earning the time and attention of a loyal podcast audience that wants more than the headline, and offers brands a high-impact platform beyond the screen.
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BBC Audio attracts globally minded, influential audiences who shape the conversations that matter
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41.00
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M
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Global Monthly Downloads
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233.00
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k
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Average Podcast Audience HHI
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$
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90.00
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%
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Influence Business Decision Making
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45.00
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%
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Influence IT Decision Making
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20.00
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%
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Are C-Suite Executives
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11.00
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M
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U.S. Monthly Podcast Downloads
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IGI Ipsos Global Influentials 2024, A18+, Global excl. U.K., Listened to podcast/Past 30 Days. Triton Digital, Oct - Dec '25
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Explore some of our top picks from BBC Audio
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Global News Podcast: The day's top stories from BBC news
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Football Daily: Your daily dose of football news & analysis from across the game
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Chequered Flag: Expert analysis and insight from the world of Formula 1
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In Our Time: Exploring the ideas, people, and events that shaped our world
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The Documentary: In-depth storytelling uncovering true stories
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World Business Report: Global business and finance news behind the headlines
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The Wayne Rooney Show: Wayne Rooney shares football stories, insights & stats
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Witness History: The story of our times told by the people who were there
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Advertising Opportunities on BBC Audio
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BBC FAST
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BBC FAST
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Drawing on an iconic library of programming, BBC Studios offers 24/7 curated content across comedy, sci-fi, travel, crime, documentaries and award-winning entertainment, meeting growing demand for premium, ad-supported viewing across every screen.
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BBC FAST delivers millions of viewers immersed in our most iconic IP
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19.00
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BBC FAST channels
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14.00
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Distributor Platforms in USA
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342.00
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M
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Hours of Viewing BBC Non News FAST Channels - 2025 / 2026
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2.50
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Avg. Time Spent Watching BBC FAST Channels Per month
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Source: BBC Internal sources 2026
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BBC News FAST
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BBC News FAST delivers world-class journalism and culturally resonant stories through a free, ad-supported 24/7 stream. Reaching curious audiences with real-time reporting from around the globe, it spans news, sport, travel, and culture. As the most global recongized news brand, BBC News is redefining premium news for the streaming era.
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BBC Studios FAST
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Access a dozen mixed-genre channels in the US, bringing BBC content across all areas of interest to streamers around the world.
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Advertising Opportunities on BBC FAST
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BBC Digital
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BBC Digital
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BBC.com and the BBC app are the world's front door to the stories that connect us, and the trusted context only the BBC can bring.
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Built For Every Screen
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The BBC’s digital content is fully optimised across devices, delivering a seamless, premium experience on both our .com and app platforms, wherever and however audiences choose to engage.
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Our unique coverage and diverse content offerings attract a large and highly engaged audience to BBC.com
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238.00
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M
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Unique Visitors - Global Monthly Average
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1.50
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B
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Page Views - Global Monthly Average
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Source: Piano analytics Q1 2026 // BBC.com+ WS sites excl UK
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Leading voices and powerful storytelling series keep audiences returning.
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Katty Kay
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World’s Table
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World of Business
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Health Decoded
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The SpeciaList
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The Watch List
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In History
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Future Planet
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Advertising Opportunities on BBC.com and App
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Our Audiences
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Our Audiences
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Our audiences are visionaries, influencers and decision-makers who drive progress across industries and culture. Curious, connected and forward-leaning, they turn to the BBC for trusted insight that fuels their ideas, actions and impact.
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About our Audiences
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The BBC’s trusted global storytelling and rich content ecosystem attract audiences from across the globe
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700.00
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M+
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Monthly Global Cross Platform Reach
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125.00
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M+
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Americas: Monthly Cross Platform Reach
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390.00
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M+
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ASIA: Monthly Cross Platform Reach
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190.00
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M+
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EMEA: Monthly Cross Platform Reach
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Source: Global Web Index Q2 2025 – Q1 2026 // Monthly Cross Platform Reach
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BBC Audiences are affluent & influential with a vast array of hobbies & personal interests
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15.00
Unit
Trillion
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Total HH Income
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$
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148.00
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Index
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C-Suites
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48.00
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%
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Frequent International Travelers
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66.00
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%
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Sports Fans
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95.00
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Trillon
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Total Liquid Assets
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$
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119.00
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Trillon
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Total Business Budgets
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$
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44.00
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%
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IT Decision Makers
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58.00
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%
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Arts & Culture Enthusiasts
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Source: Ipsos Global Influentials Study H1 2026 // Total $ volumes held by monthly BBC Audiences
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Giving you direct access to the people driving transformative impact, worldwide.
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The Global Executive
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The Future Thinker
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Next-Generation Leaders
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IT Decision Makers
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The Cultural Explorer
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The Sports Strategist
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The Conscious Investor
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The Continual Learner
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Harness the power of STRATUM, made by BBC Studios to reach premium personas
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STRATUM is BBC Studios’ advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy.
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High-definition audience segments built around topic affinities, engagement behaviours and seasonal intent signals
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Built using the BBC’s first-party data and BBC ID infrastructure, ensuring compliant and sustainable targeting
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Enables precise insight into engagement depth, dwell time and content interaction, helping brands understand the impact of their investment
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Delivers meaningful brand exposure within the world’s most trusted editorial environments
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Home Page
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Partner with the Global Storytelling Powerhouse
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Who we are
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The BBC is the storytelling powerhouse the world turns to for context, not just content. For more than 100 years, our job hasn't changed: explain the world clearly, consistently, and without agenda - now across every platform, for a globally minded audience. In a world of noise, we provide signal.
We make and distribute some of the world's most sought-after content - stories that define culture, shape headlines, and earn recognition on the world's biggest stages. The BBC connects brands to market leaders and culture shapers who drive business decisions, impact behaviour, and set the global agenda. For our partners, that means showing up in the moments that matter, where brand storytelling turns into measurable business results.
We make and distribute some of the world's most sought-after content - stories that define culture, shape headlines, and earn recognition on the world's biggest stages. The BBC connects brands to market leaders and culture shapers who drive business decisions, impact behaviour, and set the global agenda. For our partners, that means showing up in the moments that matter, where brand storytelling turns into measurable business results.
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Highest awareness of any news brand in the world
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We reach millions every week
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453.00
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Million
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Engage with the BBC every week across platforms
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61.00
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Million
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Engage with the BBC in the U.S. every week
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8.40
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Million
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Engage with the BBC in Canada every week
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Connecting and engaging the most influential audiences, responsible for:
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31.50
Unit
Trillion
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In total business expenditures every year
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1.80
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Trillion
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In annual US consumer spending
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Source: BBC Global Audience Measurement (GAM), 2025
Source: IGI Ipsos Global Influentials 2024, A18+, U.S., HHI $150K+, Total Brand Footprint/Past 30 Days
Source: IGI Ipsos Global Influentials 2024, A18+, U.S., HHI $150K+, Total Brand Footprint/Past 30 Days
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Work with us
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Our ad solutions enable partners to integrate seamlessly across our platforms, ensuring your messaging reaches key audiences wherever they engage.
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High Impact Ad Units
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Break through with premium ad opportunities across the BBC's ecosystem - from sponsorships and takeovers to proprietary, cross-platform units. Available through both direct and programmatic transactions, these units are designed to maximise attention and engagement across digital, newsletters, audio, YouTube, FAST, linear, and streaming environments.
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BBC StoryWorks Branded Content
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Bring your brand to life through human-centric storytelling shaped by the BBC's creative expertise. BBC StoryWorks blends the art of narrative with the science of data-driven insight to craft branded content that resonates and performs. From films and podcasts to digital and immersive experiences, we create work that captures attention, builds trust, and delivers measurable results.
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Targeting and Measurement Solutions
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Leverage the BBC's first-party data and proprietary research tools to demonstrate measurable brand impact. You can trust that your brand and message appear in an environment proven to drive performance and one that is held to the highest standards of brand safety.
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