Linear - Vignette
Partner with the BBC’s high quality production & branded content teams to create episodic vignettes, placed in commercial airtime. Publisher-supplied creative featuring broadcast quality video and audio/voiceover. Includes publisher sting and optional sponsor credit. Requires approval from editorial commissioning teams. If a billboard is present, this element needs BBC Advertising Standards Guardian (ASG) approval.
Linear - Sponsorship
Advertiser-supplied creative featuring broadcast quality video and audio/voiceover. Not permitted on news or current affairs content. Must contain ‘in association with’ or ‘sponsored by’ messaging.
Direct association with BBC’s culture, business, lifestyle and sport content
Build brand loyalty and awareness
Partner with BBC’s trusted and highly respected content strands
Linear - Adjacency
Video creative featuring broadcast quality video and audio/voiceover, placed in commercial airtime. Certain categories require additional approval.
Boost trust, brand perception and purchase intent by placing your brand adjacent to a wide variety of premium & relevant BBC News content
Creative can be supplied by advertiser or by BBC StoryWorks
Linear - Standard Commercial
Video creative featuring broadcast quality video and audio/voiceover, placed in commercial airtime. Certain categories require additional approval.
Ideal for brand building and awareness
Creative can be supplied by advertiser or BBC StoryWorks
Targeted Ads
Tap into the world’s leading producer of audio content and align your brand with contextually relevant podcasts. With our robust targeting options, your ad creative can reach target audiences through pre-roll, mid-roll, or post-roll placements.
All markets except UK
Desktop, Tablet & Mobile
Audio File – MP3, VAST 3.0 & 4.0
Two-week testing period
Discrepancy between third party ad server must be below 10% for approval
3rd party impressions tracking is permitted, see vendor list above
For Audio Creation:
Script
Desired Voice [in voice of BBC, specific accent]
More guidance available on request
To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz
Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)
Creatives longer than 60 seconds require additional BBC approval
VAST 3.0 and 4.0 accepted
Five working days before campaign launch
Podcast Sponsor
Unlock exclusive visibility for your brand with our Podcast Sponsor opportunity.
This premium placement includes 100% buyout of either the pre-roll, mid-roll, or post-roll slot in select BBC podcasts inclusive of “sponsored by” message. Order of playout: Brief introduction of the podcast followed by :30” pre-roll and post-roll :30” spots. Mid-roll available on certain podcasts.
All markets except UK
Desktop, Tablet & Mobile
Audio File – MP3, VAST 3.0 & 4.0
Two-week testing period
Discrepancy between third party ad server must be below 10% for approval
3rd party impressions tracking is permitted, see vendor list above
For Audio Creation:
Script
Desired Voice [in voice of BBC, specific accent]
More guidance available on request
To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz
Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)
Creatives longer than 60 seconds require additional BBC approval
VAST 3.0 and 4.0 accepted
Five working days before campaign launch
Custom Audio Ads
Elevate your brand with a custom audio ad crafted by the award-winning team at BBC StoryWorks. This :15 - :60s spot dynamically served in select BBC podcasts offers a unique opportunity to tell your story through world-class production, delivering a compelling message that resonates with an engaged, global audience.
All markets except UK
Desktop, Tablet & Mobile
Audio File – MP3, VAST 3.0 & 4.0
Two-week testing period
Discrepancy between third party ad server must be below 10% for approval
3rd party impressions tracking is permitted, see vendor list above
For Audio Creation:
Script
Desired Voice [in voice of BBC, specific accent]
More guidance available on request
To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz
Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)
Creatives longer than 60 seconds require additional BBC approval
VAST 3.0 and 4.0 accepted
Five working days before campaign launch
Custom Podcasts
Partner with BBC StoryWorks to create a bespoke audio series that positions your brand at the heart of engaging storytelling. Collaborating closely with your team, BBC StoryWorks will craft a unique, high-quality series hosted on BBC.com and distributed across all major podcast platforms.
All markets except UK
Desktop, Tablet & Mobile
Audio File – MP3, VAST 3.0 & 4.0
Two-week testing period
Discrepancy between third party ad server must be below 10% for approval
3rd party impressions tracking is permitted, see vendor list above
For Audio Creation:
Script
Desired Voice [in voice of BBC, specific accent]
More guidance available on request
To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz
Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)
Creatives longer than 60 seconds require additional BBC approval
VAST 3.0 and 4.0 accepted
Five working days before campaign launch
Branded Segment
Bring your brand’s message to life with custom-branded podcast segments, expertly produced to align with one or more beloved BBC podcasts. These integrated segments are tailored to be contextually relevant and dynamically served into trusted BBC podcasts.
The 1-2 minute segments offer an immersive way to engage listeners through interviews, storytelling, or explorations of topics that are customised to align seamlessly within the podcasts your target audiences are already engaging with.
All markets except UK
Desktop, Tablet & Mobile
Audio File - MP3, VAST 3.0 & 4.0
Two-week testing period
Discrepancy between third party ad server must be below 10% for approval
3rd party impressions tracking is permitted, see vendor list above
For Audio Creation:
Script
Desired Voice [in voice of BBC, specific accent]
More guidance available on request
To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz
Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)
Creatives longer than 60 seconds require additional BBC approval
VAST 3.0 and 4.0 accepted
Five working days before campaign launch
Mobile Banner
Reach premium BBC audiences effectively and efficiently via the Standard Mobile Banner format. Available to run from the top of the page on mobile web on BBC.com, BBC Sport and more.
300x50, 300x100, 320x50, 320x100
30 sec max
N/A
N/A
N/A
1st party site served or 3rd party
1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
1st party site served: 100KB max
3rd party hosted: 60KB initial, 100KB polite
Top
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor
Mobile web
HTML5 format must be ZIP file with clickthrough URL embedded
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
Tag must be SSL/Secured only
3rd party vendor must be included here: